LUX力士暖暖首场跨次元发布会,实力见证不同凡香美不可挡

近日,知名洗护品牌力士LUX携手热门3D手游《闪耀暖暖》举办了一场盛大的跨次元发布会,官宣暖暖成为力士沐浴露首位虚拟品牌大使,共同传递“不同凡香 美不可挡”的力量。

Pink, Skin, Text, Cartoon, Anime, Eyelash, Animation, Fictional character, Long hair, Hair coloring,
品牌官方图
Product, Advertising, Architecture, Banner, Games, Facade, Design, Technology, Graphics, Logo,
品牌官方图
Violet, Purple, Bathroom, Room, Pink, Lavender, Interior design, Lilac, Material property, Plumbing fixture,
品牌官方图

Purple, Violet, Interior design, Lighting, Room, Ceiling, Building, Architecture, Arch, Furniture,
品牌官方图

Purple, Event, Lighting, Convention, Stage, Function hall, Design, Performance, Crowd, Auditorium,
品牌官方图

发布会现场上百位粉丝云集,酷炫的开场舞点燃全场,实力派dancer化身现实版无限少女,带来美和自信的力量。暖暖作为发布会的C位出场,被授予品牌大使聘书,现场发布感言,鼓励大家一起用香气传递自信,让美丽势不可挡,无论是发言、采访还是街舞,暖暖全程没有跨次元的时差,可以说状态非常棒了。

Stage, Beauty, Performance, Fashion, Pink, Design, Event, Music venue, Performing arts, Display device,
品牌官方图

其实从二次元穿越到三次元,香气一直是力士和暖暖跨界最重要的关键词,此前,力士就结合暖暖在游戏里的标志性造型,推出6款限量版香氛沐浴露,而本次暖暖首场跨次元发布会,力士再次对联名款香氛沐浴露做了升级诠释。

Stage, Performance, Sky, Font, Performing arts, Event, Action figure,
品牌官方图
Performance, Fashion, Purple, Stage, Event, Fashion design, Performing arts, Performance art, Talent show,
品牌官方图
Pink, Fashion, Performance, Costume, Magenta, Stage, Animation, Performance art, Talent show, Fashion design,
品牌官方图
Performance, Stage, Beauty, Fashion, Performance art, Pink, Dress, Performing arts, Event, Fashion design,
品牌官方图
Stage, Fashion, Performance, Display device, Event, Music venue, Talent show, Electronic device, Theatrical scenery, Theatre,
品牌官方图
Pink, Text, Interior design, Curtain, Stage, Textile, Performance, Magenta, Interior design, Room,
品牌官方图
Doll, Fashion, Performance, Pink, Barbie, Fashion design, Toy, Event, Child model, Dress,
品牌官方图
Fashion, Performance, Event, Fashion design, Performing arts, Stage, Musical, Talent show, Dance, Performance art,
品牌官方图

现场暖暖和一众coser合作首秀,一比一还原游戏经典造型,开启一场震撼全场的香氛高定视觉盛宴,暖暖全程讲解搭配灵感来源,神秘遐想的幽莲香,完美诠释玩家们非常喜爱的“精灵祷歌”套装的气质,而气场全开的芍药香气则如暖暖的“喋血女王”造型,透出一股帅气坚定……6套惊艳的服装走秀,让现场观众一秒穿越奇迹大陆,为现场粉丝们具象化力士沐浴露每种香气的直观感受,将气氛推向高潮。

Skin, Beauty, Fashion, Event, Drink, Dress, Ceremony, Black hair, Style,
品牌官方图

更令人惊喜的是,发布会还请来了知名配音大咖陈奕雯亲临现场,从幕后到台前的陈奕雯,对香气也有自己独特的解释,她坦言香气有专属的特质,是一张属于你自身的气味名片,能让你在生活中变得与众不同,现场陈奕雯以创意CV的方式演绎力士不同的香型,和台下粉丝玩起了自带CV气质的闻香互动。

Fashion, Purple, Event, Performance, Fashion design, Stage, Talent show, Magenta, Competition,
品牌官方图

除此之外,还有全民抢答、你比我猜等众多互动游戏,粉丝纷纷踊跃参与,积极拿奖,但最振奋人心的仍然是全场大奖的揭晓,独一无二的暖暖同款幽莲魅肤高定作为终极大奖,吸引了所有人的目光,也终将给幸运锦鲤带来自信和底气。

Fashion, Runway, Fashion show, Beauty, Fashion design, Performance, Event, Stage, Dress, Talent show,
品牌官方图

力士暖暖首场跨次元发布会,以二、三次元的新潮破壁方式、虚拟与现实的交互结合,展现了力士在品牌营销上前卫的尝试和思考,同时和虚拟偶像的合作,也丰富了力士一直以来对美和自信的诠释,美不止是一种视觉冲击,也是一种嗅觉记忆,力士暖暖跨次元「香」遇,用香气打造美的辨识度,鼓励每个女生都能勇敢做自己,不同凡香,美不可挡。

Pink, Skin, Text, Cartoon, Anime, Eyelash, Animation, Fictional character, Long hair, Hair coloring,
品牌官方图

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io
广告 - 内容未结束请往下滚动
更多 From 速报