揭秘吃「鞋」体验——ASICSTIGER 冰淇淋POP-UP店

全球运动潮流品牌 ASICSTIGER变身冰淇淋快闪店,把冰淇淋做成鞋的形状你还敢吃吗?

2018年8月4日至5日,全球运动潮流品牌 ASICSTIGER位于上海马当路的实体店铺限时变身,提取ASICSTIGER经典鞋款“GEL-MAI”鞋型的「不对称」特点,结合8月主打鞋款黑、白两色GEL-MAI,打造以“不对称”为主题的夏日冰淇淋快闪店。

Interior design, Design, Black-and-white, Room, Architecture, Eyewear, Building, Ceiling, Glass, Exhibition,

本次活动联合冰淇淋品牌MY LAB分子甜品实验室,带来特制GEL-MAI鞋型冰淇淋,多种神秘口味供大家现场趣味盲选。

Black-and-white, Ice, Still life, Photography, Ice cube, Drawing, Still life photography,

到场的嘉宾和粉丝皆统一身着黑、白元素,酷感十足。大家都被奇特造型及口味的冰淇淋吸引,表示“新款的GEL-MAI超帅,鞋型的冰淇淋也太可爱了根本不舍得吃!

Beauty, Snapshot, Photography, Black hair, Ear,

Photograph, Snapshot, Street fashion, Uniform, Fashion, Footwear, Photography, Shoe, Gesture, Walking,

现场设置了多个功能区域,为粉丝带来更完整的消费体验。原本位于店铺中央的鞋桌被改造成冰淇淋工作台,并陈列着本次活动限定周边——“不对称”手机扣、手机挂绳及透明包袋。拍照区域则被设计成黑、白“热气球”,供潮人们留影打卡。另外,店内的鞋款、服配在活动期间依旧开放给顾客试穿及购买,还有机会获得惊喜折扣及限量礼品。

Fashion design, Footwear, Black hair, Long hair, Shoe, Fashion designer, Art,

8月新款ASICSTIGER GEL-MAI,延续系列鞋款前卫的不对称鞋面设计与独特的环绕式快速系带系统。鞋带沿鞋头及鞋口环绕,形成对脚背及脚踝的全面贴合保护。此番,更于鞋舌处织带设计采用日文片假名ASICSTIGER,藉此传达品牌源于日本的文化精髓。

Footwear, Shoe, Font, Design, Sneakers, Brand, Sportswear, Plimsoll shoe, Athletic shoe, Illustration,

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