17年来打造爆款无数,这个男人的Burberry谢幕秀你不能不看!

2017年11月, Burberry宣布为品牌效力了17年的总裁兼首席创意官Christopher Bailey将于今年3月31日卸任,眼下于伦敦时装周发布的2018二月系列正是他为Burberry创作的最后一个系列。

People, Plaid, Fashion, Tartan, Fun, Design, Pattern, Event, Textile, Cool,
BURBERRY

Burberry五大“时装史上第一次”,都是因为这个男人!

说起这位设计师的名字,可能有些人并不熟悉,但在执掌Burberry的17年里,无论是他曾创造的经典格纹风衣,还是大刀阔斧持续革新后的明星“爆款”,相信你一定都有所耳闻。

Photograph, Black-and-white, Monochrome, Monochrome photography, Smile, Font, Event, Photography,
BURBERRY

翻看时尚圈的“大事簿”,你还会惊喜地发现:在这17年间,Burberry在大胆的Christopher Bailey的执掌下将时尚玩出了万般花样,成就了五大“时装史上第一次”!

首次携手iPhone拍摄时装秀

未上市的iPhone和时装秀能扯上什么关系?在Christopher Bailey看来,这根本不是问题!

People, Crowd, Event, Audience, Fashion, Luxury vehicle, Convention,
BURBERRY

Burberry的2014春夏大秀上,Bailey大胆联手苹果,全程采用14部当时还未上市的iPhone5s全面拍摄秀场,其中9部被固定在特殊的轨道上进行视频拍摄,其余的6部则在摄影师手中进行静态图片拍摄。

Motor vehicle, Auto part, Vehicle, Car, Engine, Automotive exterior, Metal,
BURBERRY

这一举动在当时来说非常新鲜,引起巨大轰动,不仅招来时尚爱好者纷纷发声,还吸引了一批果粉关注这场大秀,堪称一举多得!

首次将全息投影搬到秀场

与苹果的合作后, Bailey开始大胆探索“黑科技”与时尚的关系。2014年Burberry上海盛典,大手笔的Bailey直接将伦敦摄政街Burberry旗舰店的影像全部投影到了上海秀场,让英伦风真实地席卷东方之城,场面震撼!

当穿着Burberry时装的模特们从秀场一侧鱼贯而出,置身全息影像中的看客们仿佛真的身临其境,目睹着这个经典英伦品牌的一切美好。

首次24小时直播大秀

自互联网开始全球普及,不少经典老牌开始纷纷拥抱互联网以抢得新时代的先机,在这时,作为先锋的Burberry又多了一个“史上首次”的头衔:牵手火爆全球的“阅后即焚”社交软件 Snapchat,玩起了二十四小时直播广告大片拍摄全程的好戏!

Gadget, Mobile phone, Smartphone, Iphone, Technology, Electronic device, Portable communications device, Communication Device, Logo, Font,
BURBERRY
Gadget, Mobile phone, Dress, Smartphone, Portable communications device, Communication Device, Technology, Electronic device, Iphone, Design,
BURBERRY

以往的时尚圈,品牌只会通过媒体或社交平台提前透露新一季广告的模特,或是拍摄花絮剧透,以保证品牌的“神秘感”。但这一次 Burberry却反其道而行, 打出“二十四小时直播”的旗号,以不添加滤镜的原始照片形式,多角度呈现 2016 春夏广告大片的拍摄过程,成为时尚界首次!

Footwear, Fashion model, Fashion, Sitting, Leg, Shoe, Photo shoot, Photography, Blazer, Little black dress,
BURBERRY
Eyewear, Fashion, Fashion model, Cool, Photo shoot, Footwear, Sunglasses, Fashion design, Outerwear, Photography,
BURBERRY

首次选用非英籍代言人

2016年的一月大秀上,Burberry又爆发了一次大事件——突破性地首次任用了亚洲流量王吴亦凡担任开场和谢幕的模特走秀,瞬间刷爆国内外的媒体和社交平台!

Clothing, Fashion, Outerwear, Trench coat, Coat, Overcoat, Footwear, Fashion design, Uniform, Fashion model,
BURBERRY

之后不久,官方便宣布吴亦凡成为了Burberry全新代言人,并且是首位非英籍代言!而后的爆款频出也以事实证明,这个大胆的决定成为了Bailey在2016年做的最正确的决定。

Photograph, Text, Font, Product, Snapshot, Website, Brand, Photography, Adaptation, Media,
BURBERRY
Hair, Neck, Fashion accessory, Headgear, Ear, Photography, Stock photography, Beige, Hair accessory, Fur,
BURBERRY

2017年10月12日,Burberry官方又一次大胆“选人”:正式宣布鬼马精灵气质的周冬雨为全新品牌形象大使,颠覆经典英伦形象。这也是Burberry首次任用亚洲女艺人,再次稳准狠地抓住年轻一代的时髦口味!

Text, Product, Skin, Font, Screenshot, Technology, Adaptation, Website, Photography,
BURBERRY
Clothing, Coat, Trench coat, Overcoat, Outerwear, Fashion, Fashion model, Street fashion, Sleeve, Jacket,
BURBERRY
Clothing, Street fashion, Fashion, Snapshot, Outerwear, Coat, Footwear, Fashion model, Headgear, Trench coat,
BURBERRY
Yellow, Clothing, Fashion design, Fashion model, Textile, Formal wear, Fashion accessory, Silk, Sari, Photo shoot,
BURBERRY

此次为了赶赴Burberry 2018二月系列伦敦时装秀,周冬雨大年初一现身机场,身着品牌绿色毛羊皮外套,搭配Vintage格纹夹克、蓝色紧身牛仔裤和流苏皮革系带鞋,一身休闲时髦的装扮,举手投足间散发出不经意的英伦气质。

Street fashion, Snapshot, Fashion, Outerwear, Photography, Coat, Jacket, Street, Black hair,
BURBERRY
Street fashion, Clothing, Fashion, Snapshot, Shoulder, Footwear, Outerwear, Joint, Coat, Knee,
BURBERRY

时装史上首次即看即买

每次都看着时装周秀场上的新款长草,却苦于未上市不能拿下?“心机boy”Bailey太懂你的苦恼,于是在2016秋冬的秀场上开创了“即看即买”( See-Now-Buy-Now )的全新模式!秀场结束后,你就可在全球各大店铺或官网上接着就能买到秀场同款的全线商品。

People, Fashion, Photography, Stock photography, Black-and-white, Style,
BURBERRY

这不仅是Burberry的第一次,也是整个时装界的第一次,在此后的时装秀中,不少品牌开始纷纷尝试这个全新模式。不得不说,Bailey的创意每次都极具前瞻性!

Fashion, Fashion design, Photography, Stock photography, Costume design, Style, Art, Fashion model,
BURBERRY

用创意为Burberry创造了五大 “时装史上第一次”,Bailey的贡献空前,不过同时,他还是个很懂普通人心思的男孩,各种小心机都准确戳中你的心!

浪漫满分:让Burberry传递你的吻

2013年, Burberry曾联手 Google 推出的香吻邮寄服务 Burberry Kisses。

Landmark, City, Architecture, Human settlement, Skyline, Cityscape, Sky, Building, Metropolis, World,
BURBERRY

只要登陆 kisses.burberry.com拍摄你的香吻,挑选你爱的唇膏,写下你的祝福,系统就会把这封“以吻封缄”的信件发送到对方邮箱。通过逼真的 3D 效果场景看着自己的吻漂洋过海,最终抵达目的地,甜蜜满分!

City, Metropolis, Cityscape, Metropolitan area, Skyline, Human settlement, Sky, Skyscraper, Tower block, Reflection,
BURBERRY

上海场景

童趣满分:让Line大咖们穿上Burberry

说到Line联名,你可能只会想到将图案印在衣服上,可Baily的卖萌却是SSR级别:Baily让Line的大咖布朗熊和可妮兔都穿上了Burberry的时装拍摄短片,可以说是高级潮了!

Animated cartoon, Cartoon, Animation, Illustration, Games, Fictional character, Fiction, Art, World, Tourism,
BURBERRY

年轻满分:与代言人吴亦凡联名

签下年轻一代的流量王吴亦凡还不止,Baily还玩起了和代言人推出联名系列的套路。

Cool, Eyewear, Forehead, Beauty, Fashion, Photo shoot, Glasses, Photography, Headgear, Model,
BURBERRY

整个系列风格偏街头,几乎可以说是出自吴亦凡的私人衣橱,相比过去的款式更加年轻大胆,一开售就秒速售罄!

Photograph, White, Standing, Snapshot, Black-and-white, Monochrome, Street fashion, Fashion, Street, Photography,
BURBERRY

Burberry 2018年二月系列于伦敦时间2月17日17:00盛大揭幕,Burberry总裁兼首席创意官Christopher Bailey以一场缤纷大秀带来长达17年任职的完美谢幕!

先来看看我们在秀场遇到了哪些来为Bailey捧场的明星?

周冬雨身着Burberry 2018早秋系列LOGO衬衫和踩脚裤,搭配带有经典Burberry格纹的高跟凉鞋,显得摩登而充满混搭创意。

Outerwear, Shirt, Ball, Sleeve, Top, Sports equipment,
ELLE
Bartender, Drink, Smile,
ELLE

李淳小哥哥也身着2018早秋系列毛衣助阵,充满缤纷暖意的造型有没有暖到你?

Fashion, T-shirt, Sleeve,
ELLE

霓彩格纹的狂欢

“彩虹”是全球LGBTQ+群体的共同标志,象征着乐观与包容精神,全新霓彩格纹在新季中成为了Burberry经典标志图案的又一最新版本。

Burberry 2018 二月时装秀系列采用全新霓彩格纹并推动慈善计划,以实际行动表达对LGBTQ+彩虹群体的支持,向全世界推广多元文化。

Fashion, Runway, Clothing, Fashion show, Formal wear, Blazer, Outerwear, Fashion design, Suit, Coat,
BURBERRY
Fashion, Fashion show, Runway, Clothing, Fashion model, Fashion design, Event, Dress, Haute couture,
BURBERRY
Fashion show, Fashion, Fashion model, Runway, Clothing, Fashion design, Haute couture, Event, Street fashion,
BURBERRY
Runway, Fashion, Fashion show, Fashion model, Outerwear, Human, Fashion design, Trousers, Haute couture,
BURBERRY
Fashion, Street fashion, Fashion show, Fashion design, Headgear, Outerwear, Runway, Style,
BURBERRY
Fashion model, Fashion show, Fashion, Runway, Clothing, Shoulder, Fashion design, Neck, Model, Public event,
BURBERRY
Fashion model, Fashion show, Fashion, Runway, Clothing, Fashion design, Street fashion, Outerwear, Headgear, Footwear,
BURBERRY
Fashion model, Fashion show, Fashion, Runway, Clothing, Coat, Outerwear, Overcoat, Event, Human,
BURBERRY
Fashion, Runway, Fashion show, Fashion design, Fashion model, Design, Public event, Event, Performance, Pattern,
BURBERRY
Fashion, Fashion show, Fashion model, Clothing, Runway, Street fashion, Fashion design, Fur, Event, Footwear,
BURBERRY

全新系列对Burberry历史经典与风格代码进行重新设计演绎,包括Trench风衣、飞行员夹克、斗篷、披肩、军风大衣与其它首次发布的全新设计。 充满街头风格的卫衣、宽大廓型的针织衫和以及品牌最标志性的格纹拼接、嘎巴甸廓形Trench风衣,混合了纱裙、渔网、立领运动衫等创新材质,Bailey对经典Burberry元素作出全新诠释,也对英伦休闲新美学的进行了颠覆式的表达。

马海毛编织的迷彩与的钉珠缎面吊带裙、廓形大衣和毛衣上的彩色毛线艺术、防风衣与苏格兰裙、图案长袜与老爹运动鞋,Burberry的混搭哲学在这一季中呈现得淋漓尽致。

Fashion model, Fashion, Runway, Tartan, Clothing, Fashion show, Plaid, Pattern, Kilt, Design,
BURBERRY
Fashion model, Fashion show, Fashion, Runway, Clothing, Tartan, Pattern, Plaid, Outerwear, Design,
BURBERRY
Fashion, Fashion show, Runway, Fashion design, Fashion model, Footwear, Event, Headgear, Electric blue, Performance,
BURBERRY
Fashion, Fashion show, Fashion model, Runway, Fashion design, Footwear, Event, Model, Trousers, Style,
BURBERRY
Fashion model, Fashion, Fashion show, Runway, Clothing, Fashion design, Street fashion, Public event, Footwear, Human,
BURBERRY
Fashion model, Runway, Fashion, Fashion show, Clothing, Human, Footwear, Fashion design, Public event, Outerwear,
BURBERRY
Fashion model, Fashion show, Fashion, Runway, Clothing, Yellow, Fashion design, Human, Event, Shoulder,
BURBERRY
Fashion, Fashion model, Clothing, Runway, Fashion show, Fashion design, Haute couture, Event, Costume design, Costume,
BURBERRY
Fashion model, Fashion show, Fashion, Runway, Clothing, Footwear, Outerwear, Fashion design, Human, Public event,
BURBERRY
Fashion model, Fashion show, Runway, Fashion, Clothing, Fashion design, Outerwear, Event, Coat, Haute couture,
BURBERRY
Fashion, Fashion model, Runway, Clothing, Fashion show, Outerwear, Fashion design, Coat, Formal wear, Suit,
BURBERRY
Fashion model, Fashion, Fashion show, Runway, Clothing, Outerwear, Fashion design, Human, Street fashion, Coat,
BURBERRY
Runway, Fashion model, Fashion show, Fashion, Clothing, Footwear, Public event, Street fashion, Event, Fashion design,
BURBERRY
Fashion model, Fashion show, Runway, Fashion, Clothing, Fashion design, Public event, Human, Event, Street fashion,
BURBERRY

超模Cara Delevingne担任本季时装秀闭幕模特,并带领全体模特穿越霓虹射灯向观众们谢幕。7年前,她正是得到了Christopher与Burberry的赏识而为众人所熟知。

Fashion, Clothing, Fashion design, Yellow, Formal wear, Fashion model, Fashion show, Outerwear, Sari, Textile,
BURBERRY

当然最值得高兴的是,2018二月时装秀系列的霓彩格纹单品,在伦敦大秀后即看即买。

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