复古回流,街头潮流新玩法 JOYRICH 2018 A/W

近日,洛杉矶潮流品牌JOYRICH 2018秋冬大秀于上海时装周成功举办。在复古与奢华风格中感受流光回溯,并与现代风格碰撞,一场引领新一代街头文化的潮流盛会就此开启。

本季JOYRICH以“FLASH BACK”(闪回)为主题,旨在表达对街头复古文化的缅怀与致敬,以及对未来时尚趋势的探索与创新。JOYRICH 2018秋冬系列将延续品牌以往的经典廓形,并解构剖析后重新塑造成为全新的现代风格街头休闲系列。本季,设计师将天鹅绒与皮草两种复古元素再运用与巧妙混搭,进一步模糊了街头和奢华之间的界限。

People, Crowd, Social group, Audience, Jewellery, Fashion, Youth, Street fashion, Public event, Necklace,

Fashion, Runway, Fashion show, Fashion model, Fashion design, Event, Performance, Haute couture,

Fashion, Fashion show, Runway, Fashion model, Public event, Human, Eyewear, Fashion design, Event, Electric blue,

街头文化的精髓,是一种态度与信仰,每个人都可以成为最耀眼的街头弄潮者,精神在,态度依存。而年轻,亦是一种态度,从不会被年龄所局限。此次发布会上特别邀请了来自10位来自不同行业、6岁至63岁的街头文化热爱者参与走秀,10位潮人精彩演绎10种各具特色的街头风格,充分展现自身对街头文化的理解与时尚态度。其中,被誉为“中国第一潮爷”的著名影视艺术家张双利老师的出现,将整场秀的气氛推入高潮。国际名模NAOMI、潮流时尚杂志编辑KIMO等众多时尚潮人与JOYRICH一同共襄盛举,在T台上演绎出最真实的自我。

Performance, Entertainment, Performing arts, Event, Public event, Fashion, Stage, Music artist, Audience, Fashion design,

Fashion model, Fashion show, Fashion, Runway, Clothing, Thigh, Leg, Public event, Model, Footwear,

Fashion, Runway, Fashion show, Tartan, Clothing, Fashion model, Plaid, Pattern, Street fashion, Design,

Fashion show, Fashion, Runway, Fashion model, Clothing, Public event, Fashion design, Human, Outerwear, Street fashion,

此次发布会还将首度推出JOYRICH X LOONEY TUNES联名系列。Bugs Bunny(兔八哥)作为LOONEY TUNES(乐一通)中最具代表性同时也是最广为人知的卡通人物, 将成为本次联名系列的主推形象。该系列将街头与时装相融合,为当下都市女性消费者量身定制了适应多场景下的奢华服饰,兔八哥的可爱趣怪表情成为该系列最亮眼的卡通元素,大量抽象、剪影和线条元素的运用,使得整个系列有别于其他传统的娱乐联名系列。此次JOYRICH与华纳兄弟消费品部的合作,将High Fashion与Bugs Bunny(兔八哥)完美结合,彰显品牌个性。黑白酷酷的兔八哥西装,搭配高明度彩色热裤,或针织满印图案的连衣裙,矛盾中依存和谐造型,同时体现了JOYRICH复古未来的设计理念。

Fashion, Runway, Fashion show, Pink, Street fashion, Haute couture, Public event, Fashion design, Eyewear, Magenta,

Fashion, Fashion show, Pink, Runway, Public event, Footwear, Fashion model, Event, Fashion design, Performance,

JOYRICH与上海时装周“云上时装周”(天猫)一起用信息技术创造时装周的未来。“云上时装周”把时装周充分数字化,无论买手还是消费者行为数据都将被记入云端。同时,人脸识别等新零售场景也登陆在上海时装周新天地会场,360度全景直播技术也是首度应用在时装周中,让消费者可以和买手一样身历其境看秀,边看边买;在分会场Mode Showroom,天猫还将带入可跨时区操作的时尚买手机器人。

Fashion, Event, Costume, Outerwear, Fashion design, Performance,

源于现代洛杉矶的潮流文化的JOYRICH,创立于2007年,作为一个具有代表性的街头潮流品牌,其标志性的“复古·未来”风格备受喜欢,获得了全球媒体以及新生代消费人群的青睐。

Tartan, Fashion, Kilt, Design, Plaid, Pattern, Textile, Sitting, Photography, T-shirt,

时代更迭,情怀依旧,2018年秋冬与JOYRICH重温过去,致敬未来,开启一段新的街头潮流之旅。FIND YOUR JOY, AND YOU’LL BE RICH.

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