刚上新就被抢空,买个Burberry也要连夜排队了?!

你会为了买到某样东西一夜不睡吗?见过有人为了比别人先买到某样东西而大打出手吗?

对很多人来说,这些还真是家常便饭。而且他们要买的都不是什么稀罕东西,不是钻石、天珠,就是时尚单品而已!

Nose, Fun, Photography, Gesture,

因为啊,现在的年轻人超爱这种“Drop”式上新。就是固定每隔一段时间发售一波新品,数量还有限。真的是让现在的年轻人等得牙痒痒,抢到欲罢不能。

Vehicle, Car, Mode of transport, Pedestrian, Thoroughfare, Street, City, Architecture, City car, Compact car,

连从小不愁吃穿,时尚单品从不缺的贝嫂的儿子Cruz都痴迷不已,缠着贝嫂给她抢。

Eyewear, Cool, T-shirt, Black, Clothing, Glasses, Sleeve, Outerwear, Selfie, Shoulder,

说到“Drop”式上新,最有名的就是Supreme了,几乎每次发售日店门口都是通宵排队抢购的人。不过接下来它可不一定能开心多久,因为据说现在年轻人都开始抢起了Burberry!

Social group, Fashion, Event, Fashion design, Team, Style,

自从Riccardo Tisci为新创意总监,改了Burberry的Logo,推出新的Monogram之后,这个牌子就一下子轻快年轻了起来。

Design, Room, Pattern, Interior design, Paper,

发布的首个2019春夏系列里,就有大批适合年轻人的款式。

Fashion, Fashion model, Clothing, Runway, Street fashion, Red, Fashion show, Winter, Haute couture, Outerwear,

同时,Burberry还推出了名叫“B Series”的系列,每个月上新,也就是年轻人超爱的“Drop”式上新。

Flower, Petal, Plant, common peony, Flowering plant, Pink, Rose, Cut flowers, Rose family, Peony,

卖的呢,都是这些很百搭,基本不会过时,又有着Burberry标志性元素的款。

White, Clothing, Product, T-shirt, Sleeve, Sports uniform, Outerwear, Sportswear, Jersey, Shirt,

Banner, Jacket, Advertising, Outerwear, Uniform, Signage, Sportswear, T-shirt, Brand, Sleeve,

而且Burberry做得很有个性,不管生产了多少件,只卖24小时,过了这个时间就停售,可以说是非常“傲娇”了。

Text, T-shirt, Pattern, Clothes hanger,

最新的一个系列今天就能买到,就在几个小时前发布的这场2019秋冬时装秀走完时开卖,但现在已经售空了。

Bag, Handbag, Fashion accessory, Leather, Messenger bag, Material property, Coin purse, Wallet, Kelly bag,

虽然起得那么早也赶不上抢到最后几只,但可以花5分钟先看看这场Burberry 2019秋冬时装秀都有些啥。不过看完你会发现,Burberry不但要让你自己抢,可能还得让你拉上你爸妈、你男友、你的好姐妹一起抢……

因为啊,这场秀的单品简直就是全年龄段通用的嘛。女孩、男孩、女士和绅士都能穿。

Fashion, Formal wear, Fashion design, Suit, Haute couture, Event, Photography, Fur, Fashion model, Model,

在这场秀之前,首席创意总监Riccardo Tisci做了件挺有个性的事。他邀请屡获殊荣的导演Marc Isaacs,拍摄了纪录片《On The Street》,在英国街头随机访问民众对品牌的印象。

Outerwear, Neck, Jacket, Smile, Photo caption,

不但把那些夸Burberry的人放出来,还把很多不同的声音也播了出来。有些英国人根本不知道Burberry。

People, Social group, Community, Youth, Photo caption, Smile, Fun, Outerwear, Jacket, Photography,

有些人是品牌的铁杆粉丝。

People, Fun, Snapshot, Human, Cool, Adaptation, Photo caption, Smile, Photography, Font,

有些人特别迷Riccardo Tisci……

Facial expression, Snapshot, Smile, Sitting, Fun, Photography, Outerwear, Portrait, Fur, Happy,

估计是听到了很多不同的声音,所以Riccardo Tisci索性把秀办得有点“精分”了。如果你看了直播,可能会发现,视频老在不同场景和不同音乐当中切换,看得人有点出戏,甚至还会怀疑是不是串信号了。

Stage, Auditorium, Performance, Audience, Music, Musical ensemble, Performance art, Theatre, Musician, Performing arts center,

但其实这场秀就是在不同的场景里放了风格截然不同的音乐,一个街头一个优雅,衣服也是。有些是Swag到底的街头酷男女最爱的运动裤、大T恤、卫衣、帽衫、运动鞋。

Runway, Fashion model, Fashion show, Fashion, White, Clothing, Footwear, Public event, Joint, Fashion design,

Fashion model, Fashion show, Fashion, Runway, Clothing, Fur, Fur clothing, Outerwear, Public event, Event,

有些是优雅时髦的女性常穿的风衣、高跟鞋、衬衫、女裙。

Fashion show, Fashion model, Runway, Fashion, Clothing, Orange, Shoulder, Fashion design, Yellow, Event,

Fashion show, Fashion model, Fashion, Runway, Clothing, Shoulder, Fashion design, Public event, Footwear, Event,

Footwear, Human, Fashion show, Event, Shoulder, Runway, Outerwear, Style, Fashion model, Dress,

Fashion show, Fashion model, Fashion, Runway, Clothing, Shoulder, Event, Fashion design, Outerwear, Coat,

男装系列也是一样,有的街头,有的正式。总的来说,就是能给你一家,甚至你男友一家提供各种各样全面的服装系列。

Fashion model, Fashion, Runway, Clothing, Fashion show, Suit, Formal wear, Event, Public event, Blazer,

Fashion, Runway, Fashion show, Fashion model, Clothing, Event, Street fashion, Public event, Fashion design, Footwear,

Fashion model, Fashion, Runway, Fashion show, Clothing, Coat, Fashion design, Outerwear, Footwear, Event,

本季Riccardo Tisci可以说是更“放飞自我”了一些,把非常具有个人标志的一些街头元素穿插在Burberry的经典设计中。上一季延续下来的在风衣上的金属圈装饰,Monogram真丝衬衫、“TB”logo金属扣都依旧还在。

Fashion model, Fashion show, Fashion, Runway, Clothing, Event, Fashion design, Yellow, Public event, Footwear,

Fashion model, Fashion show, Fashion, Runway, Clothing, Outerwear, Human, Footwear, Suit, Event,

Fashion show, Fashion model, Runway, Fashion, Clothing, Fur clothing, Fur, Fashion design, Public event, Outerwear,

而Burberry经典的卡其色风衣,格纹图案也没有少,并且做得更加大胆,在剪裁上下了功夫,不规则下摆、不同格纹面料的拼接、涂鸦和格纹的结合等都随处可见。

Fashion show, Fashion model, Fashion, Runway, Clothing, Coat, Outerwear, Fashion design, Shoulder, Overcoat,

Fashion model, Fashion show, Fashion, Runway, Clothing, Tartan, Pattern, Fashion design, Textile, Design,

秋冬季必备的羽绒服非常令人印象深刻,不但把品牌经典的图案大面积运用在羽绒服上,还把羽绒服做成了西装、斗篷这些款式,打破传统。

Fashion show, Runway, Fashion model, Fashion, Clothing, Outerwear, Event, Street fashion, Public event, Human,

Fashion model, Runway, Fashion, Fashion show, Clothing, Event, Jacket, Outerwear, Footwear, Human,

Fashion, Clothing, Runway, Costume, Fashion show, Cosplay, Event, Fashion model,

这场秀的主要色彩还是米色系,其中穿插着绿色、红色、淡蓝色、橙色、棕色和黑色,都是很好穿、各种风格的人都能驾驭的颜色。正如Riccardo Tisci做的街头采访视频里展现的,伦敦本身就是个充满对立元素的城市,把这些全部抓到一场秀里展示正是这次的主题。

Fashion show, Fashion model, Runway, Fashion, Clothing, Coat, Outerwear, Overcoat, Event, Public event,

Fashion show, Fashion model, Fashion, Runway, Clothing, Shoulder, Haute couture, Dress, Event, Public event,

Fashion model, Fashion show, Fashion, Runway, Clothing, Outerwear, Human, Footwear, Suit, Event,

Fashion model, Fashion show, Fashion, Runway, Clothing, Dress, Shoulder, Haute couture, Event, Neck,

Fashion model, Fashion show, Fashion, Runway, Clothing, Footwear, Event, Public event, Fashion design, Outerwear,

Fashion show, Fashion model, Fashion, Runway, Clothing, Footwear, Fashion design, Public event, Event, Outerwear,

Fashion model, Fashion, Fashion show, Runway, Clothing, Yellow, Fashion design, Orange, Footwear, Street fashion,

还记得去年年末的时候,Burberry发布的中国新年广告大片就是携手赵薇和周冬雨以品牌代言人身份演绎的阖家团圆照。刚过完春节的你,今年应该不用愁给亲戚们送什么礼物了吧~去逛一趟Burberry全搞定!

图源:Burberry官方Ins、Nowfashion、东方IC、部分图片来自网络

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