潮流品牌ROARINGWILD亮相上海时装周,展示“Urban Hotbox”2019秋冬季新品

ROARINGWILD本季以 “Urban Hotbox”作为秀场主题,在展示2019秋冬季产品的同时也向观众展示了一个扭曲及夸张的城市新型态,并秉持了品牌一贯的态度,通过服装为载体,鼓励年轻一代独立思考的品牌内核精神。同时,ROARINGWILD还联合YOHO!采用“即秀即卖”的理念,在YOHO!旗下电商平台YOHO!BUY有货及线下旗舰店同步发售秀场产品,让消费者能第一时间买到心仪的走秀单品。

3月31日下午,YOHO!携手来自深圳的原创潮流品牌ROARINGWILD亮相2019秋冬上海时装周。ROARINGWILD本季以 “Urban Hotbox”作为秀场主题,在展示2019秋冬季产品的同时也向观众展示了一个扭曲及夸张的城市新型态,并秉持了品牌一贯的态度,通过服装为载体,鼓励年轻一代独立思考的品牌内核精神。同时,ROARINGWILD还联合YOHO!采用“即秀即卖”的理念,在YOHO!旗下电商平台YOHO!BUY有货及线下旗舰店同步发售秀场产品,让消费者能第一时间买到心仪的走秀单品。

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当天,ROARINGWILD不但向前来看秀的观众展示了亮色系西装、强廓形感军事外套、反光羽绒服、伞兵包等2019秋/冬季的优秀产品,也试图幻想一个截然丌同的环境氛围。视觉上以怪诞迷幻的激光影像,在扭曲形变下烘托秀场氛围,带给观众一个充满虚幻绮丽的视觉体验观感。

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ROARINGWILD在上海时装周的首次大秀,不但吸引到说唱歌手ICE、法老,演员朱云龙等艺人,也得到知名模特储镒恬,Youtube博主小屁孩, 《小科学说》自媒体创始人小科等KOL的关注和支持。

作为在中国潮流领域探索已久的企业,YOHO!一直致力于中国潮流文化的传播和发展,并助力和发掘中国原创设计师潮牌,服务于中国的潮流时尚产业。早在2013年,YOHO!就推出了YOHOPE原创设计师孵化计划,聘请日本潮流教父NIGO为创意总监;2017年全网首发“国潮崛起”计划,并通过媒体及零售平台大力宣传推广国潮品牌,包括拍摄国潮主题纪录片,并在YOHOOD全球潮流嘉年华上设立了国潮专区等,集中展现了中国潮流品牌的态度和创造力,通过优质的媒体、活动及渠道资源促进国潮品牌的成长。现在,YOHO!BUY有货平台国潮品牌约占20%,年销售规模约5亿人民币,其中2018年部分重点国潮品牌增幅达到100%~200%,并同数十家国潮品牌展开深入合作。

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YOHO!坚信,中国时尚潮流产业的崛起不仅仅让世界认识到中国的潮流品牌,更多的还是需要发现中国新势力的潮流品牌,它们将是中国潮流品牌的未来,成为中国时尚领域所需要的新鲜力量。ROARINGWILD正是众多国潮品牌中较为成熟的“先行者”,在产品设计和品牌对文化的理解程度有着十足特点的同时,ROARINGWILD也有着完整的货品体系和优秀的产品质量,在产品的工艺,面料的选择上都有着较高的水准。YOHO!BUY有货也借助于YOHO!集团的媒体矩阵资源、线上线下的销售渠道、优质上游资源,从商品的规划、备货量、发售、宣传等方面的“硬实力”,激发品牌的热情,促进品牌提升和产品的销售。

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中国还会有更多像ROARINGWILD一样的优质原创潮流品牌,YOHO!及旗下媒体、零售及活动平台将继续发掘并给予他们支持,真正做到助力品牌发展,推动产业进步的目标,为下一个走向世界的中国品牌储备新鲜力量,让中国的潮流原创品牌更加的正规化、国际化。

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