七波辉闭幕大秀完美落幕,十万伏特“电”翻上海时装周

4月7日晚,由青少年专属品牌七波辉演绎的AW2019 KIDS WEAR上海时装周闭幕大秀完美落幕。

七波辉的本场大秀跨界全球超高价值IP精灵宝可梦,以“十万伏特,只为青少年”为主题,聚焦青少年潮流时尚。“十万伏特”源自皮卡丘最强的招式,寓意为七波辉在“只为青少年”上强势发力。

Games, Font,

闭幕大秀上,备受关注的七波辉|精灵宝可梦官方授权系列和中国青少年潮范系列惊艳亮相,全面演绎中国青少年专属潮流时尚,展示了中国青少年专属品牌的标杆实力。大秀现场更是高潮不断,新生代Rapper王紫鑫和“皮卡丘国际超模团” 联袂助阵,共同打造这场青少年时尚盛宴,演绎青少年时尚力量。

Runway, Fashion, Fashion show, Design, Event, Fashion design,

特别的闪电秀道,光影交织中,将秀场铸造了一个“电流十足“的时尚世界,为现场观众带来沉浸式的看秀体验。

Light, Night, Event, Graphics,

只为青少年,中国青少年潮范系列重磅亮相

在青少年的世界里,未知代表的不是恐惧,而是象征“无限的可能”,一切可以被推翻,可以被重组,可以被重新定义。

Fashion, Runway, Fashion model, Clothing, Red, Fashion show, Sportswear, Street fashion, Fashion design, sweatpant,

以“中国青少年”为设计主题展开创想,该系列设计灵感来源于怀旧的电视、童年漫画和老旧的电脑,打破了人们对“旧物“的旧看法,让卡通印花从人的刻板印象中跳脱出来,演化出中国青少年潮范系列。

Fashion, Clothing, Fashion model, Runway, Fashion show, Fashion design, Outerwear, Trousers,

Fashion, Clothing, Fashion show, Runway, Outerwear, Orange, Standing, Fashion model, Human, Child model,

大胆地结合并运用欧洲文艺复兴时期的挂毯元素,在静物中穿插卡通元素,从而碰撞出不同时代的灵感火花,将卡通图案元素融合升级为新的印花表达,鼓励青少年用独有的天真、荒诞的幽默与创造力来重新定义世界。

Fashion, Clothing, Runway, Outerwear, Hoodie, Hood, Fashion show, Street fashion, sweatpant, Sportswear,

Clothing, Fashion, Jacket, Orange, Outerwear, Hood, Coat, Runway, Fashion show, Human,

Runway, Fashion, Fashion show, Clothing, Orange, Fashion model, Human, Footwear, Child model, Sportswear,

七波辉每一次进取与创新都源于对当代青少年文化的解读与演绎,为青少年创造专属于他们的形象,传递他们所追崇的精神价值,本季推出的另一个系列——七波辉|精灵宝可梦官方授权系列也不例外。

Fashion show, Fashion, Runway, Fashion model, Clothing, Pink, Jacket, Outerwear, Human, Fashion design,

Fashion, Clothing, Fashion show, Runway, Fashion model, Orange, Street fashion, Outerwear, Human, Sportswear,

Fashion, Clothing, Runway, Outerwear, Jacket, Fashion show, Fashion design, Street fashion, Model, Fashion model,

跨界全球超高价值IP,七波辉|精灵宝可梦官方授权系列闪电登场

《精灵宝可梦》持续运营20多年以来,在全球拥有5亿多粉丝群和超540亿美元的市场规模,以850亿美元的IP价值位列第一。对于很多人来说,它是小时候沉迷的掌机游戏,是每季每集都不能落下的动画,“热血”和“冒险”是它的标签。

Animated cartoon, Cartoon, Anime, Animation, Illustration, Fiction, Art,

此次发布的七波辉|精灵宝可梦官方授权系列,便是以它“冒险”的精神内涵为灵感,打破了大家对大多数精灵宝可梦授权产品“萌”或是“可爱”固有印象,从青少年的特性出发,在设计上大胆创新,将精灵宝可梦的冒险精神与七波辉的青少年文化磁场进行摩擦碰撞,成为本次AW2019 KIDS WEAR上海时装周闭幕大秀的一大亮点。

Fashion, Yellow, Clothing, Fashion show, Fashion model, Runway, Fashion design, Street fashion, Fun, Footwear,

Fashion, Fashion show, Fashion model, Runway, Yellow, Clothing, Fashion design, Public event, Outerwear, Fun,

Fashion, Clothing, Fashion show, Fashion model, Street fashion, Runway, Fashion design, Footwear, Outerwear, Trousers,

对于青少年而言,服饰的独特感、设计感、文化磁场等有着犀利标准的东西是吸引他们的主要因素。该系列以精灵宝可梦元素为灵感基础,在版型和色彩上别具匠心,用设计语言解读青少年冒险的勇气与追求梦想的精神。

Fashion model, Fashion, Fashion show, Clothing, Runway, Fashion design, Footwear, Shoulder, Model, Outerwear,

Fashion, Clothing, Runway, Orange, Fashion show, Yellow, Outerwear, Jacket, Sportswear, Child model,

Fashion, Clothing, Runway, Fashion model, Fashion show, Yellow, Orange, Fashion design, Human, Street fashion,

Fashion, Runway, Clothing, Fashion show, Outerwear, Fashion model, Jacket, Human, Fashion design, Sleeve,

值得一提的是,七波辉闭幕大秀是本季上海时装周唯一一场全面启用身高1.5-1.6m青少年模特的发布秀,由整齐划一的青少年模特演绎两大系列新品,为青少年打造专属T台,展示中国青少年2019时尚新趋势。

Fashion, Fashion show, Clothing, Runway, Fashion model, Fashion design, Purple, Yellow, Outerwear, Human,

Fashion, Orange, Clothing, Fashion model, Runway, Fashion show, Outerwear, Yellow, Standing, Child model,

Fashion, Clothing, Fashion model, Fashion show, Runway, Street fashion, Snapshot, Fashion design, Outerwear, Human,

Fashion, Runway, Clothing, Orange, Fashion show, Fashion model, Outerwear, Child model, Fashion design, Sleeve,

大秀现场高潮迭起,强大嘉宾阵容为品牌造势

实力强劲的新生代Rapper王紫鑫现场献唱《嘻哈中国》,用音乐演绎“只为中国青少年”的大秀主题。

Stage, Runway, Fashion, Performance, Event, Talent show, Fashion show, Flooring, Performing arts, Music venue,

“国际超模团”登场——7只皮卡丘齐齐亮相,摇晃着登台走秀,释放十万伏特超级“萌力”!

Yellow, Toy, Animation, Action figure, Stuffed toy, Figurine, Pokémon, Plush,

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