裁员出美妆,贝嫂的新系列能“赚钱”吗?

提到贝克汉姆四个字,你想到的是啥?小贝和贝嫂这对在不同领域呼风唤雨精英夫妻,还是那几个生来就在镁光灯中心的娃?

Nose, Lip, Smoking, Eyebrow, Beauty, Chin, Black hair, Cheek, Mouth, Finger,
INSTAGRAM

无论想到谁,肯定都是令人艳羡,觉得他们要啥有啥,做啥啥成功?然而,你还真想错了。财报显示,自2008年成立个人同名品牌以来,贝嫂从未有过盈利,坚持办秀到现在已经连续11年亏损,亏损额一度高达1230万英镑,也就是上亿人民币,靠小贝砸钱支援才撑到现在。

People, Community, Youth, Photo caption, Event, Font, Photography, Adaptation, Media, Team,
INSTAGRAM

强大的社交媒体影响力和设计师大奖加持,并没能转化变现,业内人士认为其实很大原因是贝嫂的营销路线问题。一件外套均价高达2900英镑,作为一个设计师品牌动辄价格直逼顶级一线高奢大牌,除了凯特、梅根夫妇等名人好友的倾力支持外,普通消费者实在是有些力不从心。

Event, Bodyguard, Coat, Suit, Family pictures, Gesture,
INSTAGRAM

(梅根身穿Victoria Beckham品牌黑色大衣、连衣裙)

——我是心疼贝嫂的分割线——

时尚圈叫好不叫座,令时髦精们心疼不已的系列,贝嫂同名的品牌绝对要算上前几名了……毕竟贝嫂的好品位一向有目共睹。她标志性的阔腿长裤look,是无数女生对“精英女性”的第一印象,娇小瘦削的她,靠着这一条条阔腿裤穿出着超模的气场。

Clothing, Street fashion, Coat, Overcoat, Fashion, Trench coat, Outerwear, Snapshot, Sunglasses, Suit,
INSTAGRAM
Clothing, Pantsuit, Suit, Fashion, Purple, Blazer, Formal wear, Outerwear, Pink, Trousers,
INSTAGRAM
Suit, Clothing, Red, Formal wear, Pantsuit, Outerwear, Fashion, Blazer, Street fashion, Tuxedo,
INSTAGRAM
Clothing, Red, Orange, Shoulder, Crop top, Fashion, Street fashion, Waist, Leg, Joint,
INSTAGRAM

裙长过膝的midi skirt,则展示了贝嫂强势之外的温柔一面,和各式衬衫、西装、针织衫等等都能随意搭配,花样百变又能很好地修饰身材,是贝嫂的另一大招牌单品。如此会穿的贝嫂自己就是品牌最好的宣传招牌。

White, Street fashion, Clothing, Fashion, Eyewear, Sunglasses, Fashion design, Dress shirt, Footwear, Headgear,
INSTAGRAM
Clothing, Fashion, Street fashion, Snapshot, Fashion model, Brown, Footwear, Outerwear, Sunglasses, Beige,
INSTAGRAM
Clothing, White, Street fashion, Fashion, Eyewear, Fashion model, Footwear, Shirt, Sunglasses, Fashion design,
INSTAGRAM
Clothing, Street fashion, Fashion, Fashion model, Waist, Pink, Outerwear, Shoulder, Leg, Footwear,
INSTAGRAM

在大家都替贝嫂的品牌着急的时候,贝嫂又带着新系列来了。在英国时间2月16号刚刚走完的伦敦大秀上,贝嫂推出了自己的2020秋冬系列。当然,全家打call依然是最耀眼的风景:两位公子和小贝负责绅士,而长大了依旧“不用带腿”的小七今天是印花裙装,坐在爸爸腿上担任“人间富贵花”的角色。

People, Fashion, Street fashion, Human, Event, Cool, Fashion design, Pajamas, Smile, Style,
INSTAGRAM

这次的设计也丝毫没有让人失望,依旧是高水准的“贝嫂衣橱”。首先打头阵的是气势十足的的一组全黑total look,贝嫂自己也表示,新系列的不同之处在于,她是受到了不同性格、不同职业、不同角色的女性启发,希望她们能够精神自由,活出自己。而这一组全黑look,就打造出了不同风格的“五彩斑斓的黑”:修身裙装的优雅性感,丝绒吊带的神秘高贵,西服套装的干练职业,长外套的强势霸气……直接点题,开篇满分!

Fashion model, Fashion, Fashion show, Runway, Clothing, Dress, Haute couture, Human, Neck, Footwear,
INSTAGRAM
Fashion model, Fashion, Fashion show, Runway, Clothing, Haute couture, Dress, Human, Neck, Footwear,
INSTAGRAM
Fashion, Fashion show, Runway, Clothing, Fashion model, Haute couture, Human, Outerwear, Event, Winter,
INSTAGRAM
Fashion model, Fashion, Runway, Fashion show, Clothing, Human, Shoulder, Outerwear, Haute couture, Joint,
INSTAGRAM
Clothing, Fashion, Fashion show, Runway, Outerwear, Overcoat, Coat, Fashion model, Haute couture, Neck,
INSTAGRAM
Fashion show, Fashion model, Fashion, Runway, Clothing, Haute couture, Fur, Human, Outerwear, Trousers,
INSTAGRAM

开篇之后我们可以看到,这一季贝嫂变了:标志性的超长阔腿裤被“一刀剪短”,成为了更复古中性的七八分裤,与同色系上装和靴子搭配,拉长腿部线条的同时更显帅气潇洒。

Fashion, Clothing, Suit, Fashion model, Runway, Fashion show, Outerwear, Formal wear, Human, Standing,
INSTAGRAM
Fashion model, Fashion, Fashion show, Runway, Clothing, Footwear, Outerwear, Human, Haute couture, Blazer,
INSTAGRAM

贝嫂最爱的迷笛裙也有了新的变化:长度变短了,从小腿长度到了刚好没过膝盖,更灵巧减龄,多用了收腰的短款上衣搭配,内搭衬衫露出文艺的英伦风,也让比例更加突显。

Fashion show, Fashion model, Fashion, Clothing, Runway, Street fashion, Yellow, Waist, Footwear, Human,
INSTAGRAM
Fashion, Fashion model, Fashion show, Clothing, Runway, Street fashion, Footwear, Knee, Waist, Human,
INSTAGRAM

而说到英伦风,作为优雅的英国品牌,最能体现这种复古文艺的当然是格纹,这也是贝嫂品牌中之前鲜少选择的元素,让整个系列更加梦回上世纪的英伦狂热潮。

Fashion, Plaid, Fashion model, Clothing, Fashion show, Tartan, Street fashion, Pattern, Runway, Design,
INSTAGRAM
Fashion, Fashion model, Clothing, Runway, Fashion show, Red, Orange, Street fashion, Haute couture, Waist,
INSTAGRAM
Clothing, Fashion, Street fashion, Plaid, Fashion model, Tartan, Knee-high boot, Knee, Outerwear, Pattern,
INSTAGRAM
Fashion model, Plaid, Fashion, Clothing, Tartan, Pattern, Fashion show, Runway, Design, Outerwear,
INSTAGRAM

新系列另一大特色就是使用了宫廷感强烈的大灯笼袖,且采用了许多小高领的设计,更加精致而优雅,讲复古进行到底。

Fashion, Fashion model, Clothing, Fashion show, Runway, Haute couture, Footwear, Outerwear, Fashion design, Sleeve,
INSTAGRAM
White, Clothing, Fashion, Fashion model, Hairstyle, Leg, Knee, Footwear, Fashion design, Waist,
INSTAGRAM

其实贝嫂对时装的热爱绝对不是停留在“玩票”性质,为了令品牌扭亏为盈,贝嫂也积极进行了一系列“自救”行动,比如在去年紧锣密鼓地推出了利润更高的独立美妆线Victoria Beckham Beauty,同时计划将成衣价格降低30%左右等等,用尽全力支持自己钟爱的时装事业。

Face, Eyebrow, Nose, Skin, Head, Eye, Eyelash, Cheek, Beauty, Eyewear,
INSTAGRAM

总的来说,贝嫂的设计充满着明显的个人风格,是非常精致和实用的时装,可穿度很高,刚刚发布的这个新系列,也表达了贝嫂想要改变,想要跳脱”精英女性衣橱”这个固化标签,让更多人能在这里找到属于自己的衣服。

Clothing, Standing, Fashion, Formal wear, Waist, Fashion model, Dress shirt, Suit, Leg, Neck,
INSTAGRAM

希望这次秀的华丽谢幕,也是是品牌“翻身”的开始,加油呀设计师贝嫂~!

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io
广告 - 内容未结束请往下滚动
更多 From 时装周