真的有“大牌平价替代品”这种东西吗?

你是不是也对“平价版XXX”有着深深,深深的执念?

Fashion, Runway, Fashion show, Design, Fashion design, Event, Haute couture, Art, Fashion accessory, Fashion model,
IC

真的有“大牌平价替代品”这种东西吗?

摘要:你是不是也对“平价版XXX”有着深深,深深的执念?

Street fashion, Fashion accessory,
ELLE

许多小仙女身上的主要矛盾,是日益增长的all in的冲动与有限荷包之间的矛盾。这种矛盾从学生时代一路伴随我们,于是一个神仙级的救星出现了:平价替代品。见到它,我们仿佛见到了光。

Beauty, Snapshot, Yellow, Fashion, Street fashion, Photography, Fashion accessory, Style, Waist, Street,
WEIBO

疯传的许多大牌平价款的确物美价廉,让我们喜不自胜地觉得“买到就是赚到”。可真的能用全身的平价款来打天下吗?

什么单品值得投资,什么单品可以替代,我们需要做个判断!

款式篇

Clothing, Trench coat, Coat, Plaid, Street fashion, Overcoat, Tartan, Outerwear, Fashion, Pattern,
ELLE

比如,同样都是一件秋季必备风衣,左右两图有什么区别?如果两件都要入,你会更倾向于在哪件身上“多花点钱”?

答案:左图戚薇身上的风衣,经典驼色,袖袢D形环一个不缺,一看就是可以穿上个十年都不会过时的款式;而右图博主身上的风衣,设计比较新颖讨巧,拼接设计加红黑格纹,属于当季潮流款。对于这两者的选择,一般来说经典款可以买贵,当季款可以选择平价类似款

为什么经典款值得买得贵?

Street fashion, Clothing, Leg, Car, Beauty, Fashion, Snapshot, Vehicle, Luxury vehicle, Automotive design,
INSTAGRAM
Photograph, Clothing, Street fashion, Coat, Trench coat, Snapshot, Outerwear, Fashion, Beige, Standing,
INSTAGRAM

经典的意思,不单纯是指经久不衰的款式和人手一件的流行度,而是指一种高搭配性,也就是实用性。比如风衣,在秋季万能百搭,耐看大气,买一件顶十件。

Human, Photography, Trench coat,
INSTAGRAM

经典款站在“日抛”和“月抛”的对立面,它比任何当季款都意味着品质和气场。大牌与价格或许不能说明一切,但在一定程度能确保衣物的用料、设计与身价,这些都是平价款买不来的。

Hair, Leather, Clothing, Leather jacket, Jacket, Beauty, Hairstyle, Textile, Fashion, Black hair,
IC
White, Beauty, Outerwear, Suit, Blazer, Formal wear, Fashion, Street fashion, Photography, Uniform,
IC

除却风衣,所有经典的单品都值得在选款方面好好斟酌。西装也位列之一。不必拥有十件八件,但入手的那一件,一定剪裁精良,版型挺括,质感考究。

Hair, Leather, Clothing, Leather jacket, Jacket, Beauty, Hairstyle, Textile, Fashion, Black hair,
INSTAGRAM

皮夹克也容不得一丝马虎。皮革最忌讳颓废感和烟火气,手感光泽感means everything。

Clothing, White, Black, Waist, Formal wear, Sleeve, Fashion, Outerwear, Blouse, Shoulder,
WEIBO

OL风的衬衫、西装裤同样没什么晃眼的设计,但要求线条利落,风格有型,哪怕作为内搭,都有着腰板挺直的精致与贵气。

当季款反而可以买得平价些

Yellow, Fun, Outerwear, Photography, Recreation, Leisure, Child, Play,
WEIBO

对于有budget的姑娘们来说,如果看上一些设计较为新颖的潮流款,不妨可以寻找一些平价替代,因为这些衣服都是“穿个新鲜”,实穿性没有那么高。比如张俪另一件薄纱袖的风衣。

Pink, Photograph, Clothing, Beauty, Snapshot, Sky, Fashion, Grass, Dress, Street fashion,
INSTAGRAM

还有这种 “衣裙合一”的西服,皮粉色和百褶拼接上镜度高,在日常生活中却有“过时”的风险。

Sky, Shoulder, Water, Beauty, Photography, Summer, Happy, Arm, Joint, Long hair,
INSTAGRAM
Street fashion, Clothing, Photograph, Fashion, Snapshot, Beauty, Yellow, Shoulder, Textile, Fur,
INSTAGRAM
Leg, Green, Turquoise, Thigh, Beauty, Human leg, Fashion, Furniture, Human body, Sitting,
INSTAGRAM
White, Photograph, Fashion, Snapshot, Beauty, Long hair, Sculpture, Statue, Dress, Leg,
INSTAGRAM

如今旅拍街拍盛行,逛街约会大家都会希望穿得别出心裁点,例如大面积露肤的碎花crop top,后背开叉的连衣裙、蕾丝短裙、扎染机车风的夹克等等,这些衣服的亮点都在于“新鲜猎奇”,可以入手几件,却无需花费过多银子。

色彩篇

Street fashion, Shoulder, Yellow, Snapshot, Fashion, Bag, Joint, Outerwear, Fashion accessory, Electric blue,
INSTAGRAM

关于色彩,左右两图都是版型比较正统的西装和外套,你又会pick哪件作为你的重点投资对象呢?

答案:左图模特所穿的深灰色西装,中性飒气,属于“怎么着都错不了”的款式;而右图呢,色彩上迎合了最流行的草木绿,令人眼前一亮。要投资,当然选择前者。

为什么低饱和色值得买得贵?

White, Clothing, Street fashion, Shoulder, Fashion, Blazer, Outerwear, Black-and-white, Snapshot, Dress,
IC

低饱和度的颜色不让人有明显的性别感,也没有很强烈的视觉冲击,看上去往往比较舒适、知性。这就意味着它更讲究一种气韵的呈现,不咋咋呼呼,为的是一种低调的简约美。

Clothing, White, Outerwear, Blazer, Suit, Beige, Formal wear, Jacket, Coat, Trench coat,
INSTAGRAM

这种美受不了一针一线的粗制滥造,否则会直接沦为土气。当然,低饱和色的投资方向有很多,中性色是最稳当的一种↓

Street fashion, Clothing, Fashion, Turquoise, Snapshot, Shirt, Dress shirt, Waist, Photography, Footwear,
IC

中性色又被叫做“无彩色系”,基本上就是指黑白灰。它们不偏冷也不偏暖,几乎所有的其他颜色都能在这三色中找到搭子。

Clothing, Fashion, Street fashion, Shoulder, Costume, Waist, Joint, Trousers, Abdomen, Fashion design,
IC
Clothing, Fashion, Street fashion, Shoulder, Costume, Waist, Joint, Trousers, Abdomen, Fashion design,
IC
Photograph, Street fashion, Clothing, Fashion, Snapshot, Street, Standing, Outerwear, Human, Footwear,
IC
Jeans, Clothing, Street fashion, Photograph, Denim, Fashion, Snapshot, Beauty, Footwear, Textile,
IC
Clothing, Fashion, Street fashion, Shoulder, Costume, Waist, Joint, Trousers, Abdomen, Fashion design,
IC
Photograph, Street fashion, Clothing, Fashion, Snapshot, Street, Standing, Outerwear, Human, Footwear,
IC

除却中性色,奶茶色、燕麦色、巧克力棕、海军蓝也颇受宠爱。这些色彩在日常与美观之间有着完美的平衡,不亲昵不疏离。买一件高质感的,外穿内搭都不愁。

亮色款可以买得实惠点

Yellow, Park, Recreation, Amusement park, Walt disney world, World, Leisure, Tourism, Vacation, Photography,
INSTAGRAM
Yellow, Park, Recreation, Amusement park, Walt disney world, World, Leisure, Tourism, Vacation, Photography,
INSTAGRAM
Yellow, Costume, Photography, Player, Recreation, Team, Plant, Competition event, Team sport, Leisure,
INSTAGRAM

流行的彩色就像婴儿的脸,没有定数。去年流行南瓜黄,今年流行牛油果绿。它们在风头正盛的时候自然有着无可辩驳的时髦度,而这些却不用买得很贵,几件平价款足以follow住潮流。

Snapshot, Leg, Fashion, Child, Human leg, Thigh, Dairy, Ice cream, Costume, Tourism,
INSTAGRAM

例如泫雅身上的彩虹迷彩tee,放到日常来说,属于“一次性”的单品。除了那一瞬间的醒目之外,搭配性的不足,年龄段的限制让它在实穿领域没有一席之地。

White, Room, Footwear, Furniture, Jeans, Shoe, Sleeve, Fawn, Shelf, Antler,
WEIBO
Green, Snapshot, Night, Standing, Metropolis, Temple, Darkness, Photography, Street, World,
WEIBO

说句最实在的,无法多次穿着或进行多种搭配、只求“眼前一亮”的单品,为什么要花高昂的价格最终让它蒙灰呢?

面料篇

Photograph, Clothing, Outerwear, Street fashion, Beauty, Yellow, Shoulder, Scarf, Fashion, Neck,
INSTAGRAM

同样是毛衣,左图是亲肤细腻的坑条毛衣,右图是蓬松包容的大毛衣开衫,你的预算会给哪一件?

答案:当然是前者啦!贴肤穿着的毛衣常常讲究的是“真材实料”,而外搭的毛衣讲究更多的是造型,在材质往往不会像前者那样上心。

哪些面料一定要买得贵些?

White, Black, Black-and-white, Photograph, Monochrome photography, Monochrome, Beauty, Photography, Eye, Portrait photography,
WEIBO

羊毛、马海毛、羊绒、全棉、真丝的衣服,值得买得贵些。说白了,货真价实的料子才是最实际的。全羊毛的毛衣不会特别厚实肥大,但保暖、吸湿的性能无与伦比。

Pink, White, Clothing, Street fashion, Fashion, Snapshot, Outerwear, Footwear, Shoulder, Jeans,
IC

马海毛又称安哥拉山羊毛,有着很强的回弹性和柔软度,还不易起球。适合搭配轻盈丝质的内搭,有种柔软亲和的奢侈感。

Green, Photograph, Street fashion, Jeans, Clothing, Snapshot, Fashion, Beauty, Jacket, Outerwear,
INSTAGRAM
White, Dress, Beauty, Fashion, Sitting, Footwear, Photo shoot, Gown, Photography, Bride,
INSTAGRAM
White, Beauty, Outerwear, Suit, Blazer, Formal wear, Fashion, Street fashion, Photography, Uniform,
INSTAGRAM

用作秋冬季打底的单品可以选择全羊绒的。羊绒呢,是长在山羊外表皮层,掩在粗毛根部的一层薄绒,可想而知它有多软多精贵。羊绒被誉为“纤维皇后”,视觉看上去也极其高雅美观。

Photograph, Clothing, Street fashion, Coat, Trench coat, Snapshot, Outerwear, Fashion, Beige, Standing,
WEIBO
Hair, Photograph, Beauty, Skin, Shoulder, Lip, Snapshot, Eye, Fashion, Street fashion,
WEIBO
Hair, Photograph, Beauty, Skin, Shoulder, Lip, Snapshot, Eye, Fashion, Street fashion,
WEIBO
Hair, Photograph, Beauty, Skin, Shoulder, Lip, Snapshot, Eye, Fashion, Street fashion,
WEIBO
Photograph, White, Street fashion, Clothing, Snapshot, Beauty, Fashion, Black-and-white, Street, Standing,
WEIBO

全棉也是一种天然纤维面料。虽说它天生有着不抗皱的脾气,但它就是大写的舒适,打理起来也方便。为什么婴儿、床上用品大家都青睐全棉的呢?就是这个道理。

White, Shoulder, Photograph, Street fashion, Beauty, Fashion, Yellow, Joint, Leg, Footwear,
WEIBO

而且全棉有种自然而然的清爽感,这些都是化纤产品不具有的。

化纤面料的单品可以找平价替代品

White, Street fashion, Photograph, Fashion, Street, Beauty, Snapshot, Pink, Footwear, Photography,
IC

化纤是人工合成的面料,例如大而松的混纺毛织物、飘飘如仙的乔其纱。它们本质的面料没有太强的优越性,重形而不重质,完全可以寻找白菜价的替代品。

Photograph, Clothing, Yellow, Street fashion, Fashion, Beauty, Snapshot, Leg, Fashion model, Summer,
IC

买毛衣前一定要查看水洗标上的成分。如果是混纺面料,就要考虑一下性价比。因为混纺毛衣的手感相对来说会比较粗糙些,穿久了也容易起球。

Hair, Jeans, Photograph, Street fashion, Clothing, Shoulder, Denim, Snapshot, Blond, Waist,
INSTAGRAM
Clothing, Dress, Shoulder, Fashion, Leg, Beauty, Cocktail dress, Snapshot, Photo shoot, Footwear,
INSTAGRAM

今年又是缎面大火的一年,然而市面上许多标价高昂的slip dress和缎面上衣大多都不是真丝的,而是粘胶纤维和涤纶纺丝。遇到这些款式大家就可以留心了,找个价格实惠的替代品照样美美美。

Green, Furniture, Sitting, Leisure, Summer, Dress, Photo shoot, Couch, Photography, Outdoor furniture,
INSTAGRAM
Beauty, Snapshot, Fashion, Leg, Lip, Summer, Smile, Long hair, Tree, Dress,
INSTAGRAM

雪纺其实也是,除非设计和花色特别吸引人,否则可以自行搜索低价类似款。因为雪纺的微透和轻薄本就不容易有高级感,自然无需过多的金钱投入啦。

鞋履篇

 
IC

同样的价格,是买一双高质量的鞋子,还是买精致又大牌的配饰(比如袜子)呢?

答案:鞋子反映人的品味,而配饰总在更新换代,还是易耗品。答案很明显啦。

买鞋这件事儿,一定要舍得花钱!

Photograph, Bed sheet, Room, Furniture, Bedroom, Comfort, Bedding, Bed, Wall, Linens,
INSTAGRAM
Leg, Human leg, Sitting, Beauty, High heels, Footwear, Fashion, Fashion model, Human body, Photography,
INSTAGRAM

见鞋如见人,买鞋尤其得注重质量。毕竟没有人愿意因为鞋子质量不过关而走路累、有脚气吧?而且,遇到鞋子脱胶、断根等问题,尴尬不说,也实在有损个人形象。

Leg, Sitting, Couch, Furniture, Fashion, Room, Human leg, Reading, Interior design, Table,
INSTAGRAM
Blue, Sky, Beauty, Skin, Purple, Pink, Cloud, Lip, Model, Photography,
WEIBO

另一方面,别看鞋子一般会被商家列为“配饰”,它的点睛作用一直都是杠杠的。一双合脚高品质的鞋子,可以起到修饰脚型,提升气场的作用。例如宋茜,一双玫红色高跟,恰到好处地让紫色的雪纺裙拥有了小公主的霸气。

Skin, Beauty, Human leg, Leg, Sitting, Shoulder, Joint, Long hair, Room, Human body,
IC

而张雪迎的圆头芭蕾舞鞋,又让一身莫兰迪色系的她,化身十八岁的习舞少女。

诸如袜子之类的配件,买便宜的,多买几件!

Street fashion, Photograph, People, Blue, Fashion, Footwear, Knee, Snapshot, Leg, Beauty,
IC

因为袜子换得勤,而且容易磨损,在有限的经济条件下,不必非要大牌加持。那些有趣抢眼的款式,挑平价的,买个一打保证一星期能不重样就OK。

Human leg, Leg, Joint, Arm, Thigh, Ankle, Shoulder, Knee, Human body, Footwear,
INSTAGRAM
Green, Sock, Personal protective equipment, Ankle, Footwear, Joint, Fashion accessory, Shoe, Grass, Leg,
INSTAGRAM

彩色涂鸦袜是弄潮儿们的新宠。玩趣的卡通图案不仅能让你的整体look一下子脱颖而出,还能在不经意间做到颜色上下呼应。重点购买!

White, Beauty, Outerwear, Suit, Blazer, Formal wear, Fashion, Street fashion, Photography, Uniform,
IC
Clothing, Street fashion, Fashion, Shoulder, Outerwear, Snapshot, Coat, Brown, Fur, Footwear,
IC
Clothing, Yellow, Eyewear, Shoulder, Fashion, Beauty, Leg, Knee, Street fashion, Footwear,
IC

长筒袜也颇受明星好评,秋风起,下半身失踪有点贪凉,一双长筒袜搭配球鞋既减龄又温暖。不贵,两位数就能搞定好几双。

珠宝篇

Peach, Fashion, Beige, Fashion accessory, Hand, Outerwear, Dress, Eyewear, Neck, Sitting,
INSTAGRAM

那么,手镯、项链、戒指和发夹、丝巾、帽子都是属于会“换着戴”的配饰,该如何取舍呢?

答案:首饰买贵,发饰丝巾墨镜选择平价。金银、钻石、珍珠、玉都属于保值品,而发饰等饰品属于“买来好看的”

首饰买得贵值得,因为它不会贬值的啊!

Finger, Hand, Body jewelry, Jewellery, Fashion accessory, Ring, Nail, Thumb, Silver, Metal,
ELLE

“钻石恒久远,一颗永流传”,不是说假的。

Clothing, Beauty, Leg, Model, Shoulder, Thigh, Fashion, Dress, Black hair, Long hair,
WEIBO
Face, Hair, Lip, Skin, Beauty, Nose, Black hair, Chin, Yellow, Model,
WEIBO

那些镶金戴银的珠宝首饰,买来戴珠光宝气奢华尊贵,不戴放在那里,它也不会过时,价值永远在那里。

Face, Hair, Skin, Lip, Beauty, Eyebrow, Nose, Black hair, Chin, Cheek,
WEIBO
Face, Hair, Skin, Lip, Nose, Eyebrow, Beauty, Cheek, Head, Chin,
WEIBO
Face, Hair, Skin, Lip, Beauty, Eyebrow, Nose, Black hair, Chin, Cheek,
WEIBO
Face, Hair, Skin, Lip, Nose, Eyebrow, Beauty, Cheek, Head, Chin,
WEIBO
Face, Hair, Skin, Lip, Beauty, Eyebrow, Nose, Black hair, Chin, Cheek,
WEIBO
Hair, Face, Hairstyle, Beauty, Eyebrow, Chin, Lip, Forehead, Eye, Photography,
WEIBO
White, Photograph, Street fashion, Pink, Clothing, Fashion, Leg, Beauty, Snapshot, Shoulder,
WEIBO
Face, Hair, Skin, Lip, Nose, Eyebrow, Beauty, Cheek, Head, Chin,
WEIBO

哪怕是最简单的手镯项链,只要它是实实在在的珠宝,哪怕设计简单,都经久耐看。搭配上根本不必费心思,它们在哪儿都耀眼。

发饰、丝巾等配饰买平价

Hair, Face, Headpiece, Fashion, Beauty, Lip, Eyebrow, Hairstyle, Skin, Hair accessory,
INSTAGRAM
Gold, Dress, Fashion accessory, Jewellery, Metal,
INSTAGRAM

而发饰、丝巾、墨镜这些,虽然在材质设计上也有优劣之分,但终究还是有保质期的。不如花买一件的大价钱买好几样,凹造型还能更丰富。

Green, Street fashion, Joint, Waist, Trousers, Fashion accessory, Costume, Style, Sportswear, Hip,
IC
Veil, Blue, Bridal veil, Bridal accessory, Light, Beauty, Shoulder, Photography, Fashion accessory, Long hair,
IC
White, Photograph, Street fashion, Pink, Clothing, Fashion, Leg, Beauty, Snapshot, Shoulder,
IC

好的丝巾价格不菲,但现在流行的丝巾戴法都是“不好好戴”。用好几千买来的丝巾扎头发、绑包袋,掐指一算,好像不是很划算。

Cool, Selfie, Long hair, Photography, Black hair, Glasses, Musical instrument, String instrument,
WEIBO
Plaid, Clothing, Eyewear, Tartan, Street fashion, Cool, Cap, Pattern, Sunglasses, Fashion,
WEIBO

帽子也是一样,把份额全部交给平价款也没什么不能的。像戚薇、唐艺昕选择的SEI CARINA Y渔夫帽价格也才两百出头,戴腻了换新也不会肉疼。

几道题看下来,我算是总结出规律了:判断一件单品要不要买价格贵的,看你能不能连着好几天,好几月,甚至好几年都用得着它,如果能,那就投资!

图片来源:instagram、微博、东方ic

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