甜美夏日怎样穿出少女感呢?选这些!

LEDIN用全新风貌在世博创意秀场带来2019新品发布,以“be ANOTHER 无乐不作”为主题为KISS、IN、NEON三个系列注入革新定义,不去遵循固定的轨迹,或是恣意少女,或是复古潮酷。

Uniform, Fashion, Friendship, Event, Fun, Outerwear, Photography, Smile, Costume, Team,
LEDIN

LEDIN携手章若楠,宋妍霏,强东玥,马吟吟等艺人嘉宾一起抛开束缚,传递自信与勇气,探索内心深处未被发现的“新的基因”,享受世界更多的乐趣,展现女孩们敢于表达自我,不畏他人目光不随波逐流的立场。未来无限可能,探索不止,作乐不停。

Text, Violet, Purple, Font, Graphics, Graphic design, Magenta, Electric blue, Logo,
LEDIN

LEDIN 2019 FASHION SHOW

跟随LEDIN 探索真实的自我

《潘神的迷宫》里当Ophelia说:“门锁上了”时,潘神回应“那就用笔,自己打开一扇门。” LEDIN可能就是那个希望给少女们勇气去打开探索大门的Pan。将空间与色彩梦幻结合,变幻莫测的神秘感让现场嘉宾仿佛置身于宇宙中心,或是少女梦境,又或是重重迷宫。秀场灵感来自于光合作用,生机盎然的自然颜色填充秀场,选取光合作用里自然万物的朝气绿,活力粉,跳跃橙,多色空间里隐藏着女孩们“新的基因”等待被发现,变幻的光线折射出隐匿于内心深处的多面自我,鲜明而丰富。昏暗的秀场散落红色光束,模特行走在虚幻中,光影交错;无处隐匿的互动感及身临其境的参与感引发嘉宾探索与自然的关系,打开自我的大门,迫不及待去探寻真实的自己。

Blue, Light, Cobalt blue, Lighting, Electric blue, Architecture, Material property, Rectangle,
LEDIN
Red, Orange, Light, Lighting, Pink, Line, Room, Architecture, Material property, Tints and shades,
LEDIN
Violet, Purple, Light, Magenta, Lighting, Pink, Visual effect lighting, Room, Neon, Stage,
LEDIN
Light, Stage,
LEDIN
Red, Light, Line, Pink, Symmetry, Magenta, Graphic design, Architecture, Photography, Material property,
LEDIN
Green, Light, Lighting, Room, Architecture, Interior design, Technology, Building, Space, House,
LEDIN

LEDIN 2019 FASHION SHOW秀场

活动当日LEDIN集结众多各有态度,风格鲜明的艺人和KOL进入潘神的迷宫,一起作乐,探索LEDIN的乐趣。中国内地女演员章若楠,一改往日甜美造型,白色衬衫外混搭金属皮革吊带,多元素结合层次分明,将个性和甜度拿捏得恰如其分;中国内地女演员宋妍霏,本次身着紫色廓形西装搭配同色系短裤,利落干练不失温和,彰显当下的IT女孩们的率性洒脱;中国内地流行乐女歌手强东玥,当日格纹大泡泡袖成为设计重点,辅以高腰皮革短裙,轮廓感十足,拥有元气少女的鬼马和甜美却不拘于一格;中国内地女演员、歌手马吟吟,用不可复制的清丽演绎黑色镂空连衣裙,荷叶边衬托下的她,更加通透且轻盈。出席活动的艺人和KOL以各自与众不同的风貌向女孩们展现丰富、立体、自由、真实的多面魅力,引领大家聚焦内心深处,在不断尝试和思考的过程中发现自我,创造不同。

Fashion, Pink, Event, Performance, Fashion design, Footwear, Human, Fashion model, Thigh, Leg,
LEDIN

从左至右:强东玥、宋妍霏、章若楠、马吟吟

Clothing, Fashion, Pink, Fashion model, Snapshot, Footwear, Knee, Fur, Joint, Leg,
LEDIN

章若楠

Fashion, Purple, Clothing, Fashion model, Beauty, Footwear, Electric blue, Fashion design, Design, Knee,
LEDIN

宋妍霏

Fashion model, Fashion, Clothing, Fashion design, Shoulder, Text, Fashion show, Dress, Design, Footwear,
LEDIN

强东玥

Fashion, Text, Outerwear, Footwear, Font, Design, Fashion design, Fashion model, Photography, Dress,
LEDIN

马吟吟

此次 ,LEDIN带来全新风貌的三个系列,彰显少女多面且真实的状态。KISS系列以明亮粉色格纹为主要图案,通过梦幻网纱,精致绣花、大泡泡袖等少女元素点缀,展现了一个梦幻、朦胧而又通透的少女形象。IN系列在红色和蓝色的主色调外运用少量绿色点缀,使用冲锋衣、羽绒、杜邦生物棉等材质,呈现一个敢于追求自我、尝试探索、多元化的少女形象。NEON系列以线条流畅的外套以及裁剪简洁的内搭为主,选用紫色、果绿的色调,描绘出一个摩登、前卫、利落干净的少女形象。

Performance, Entertainment, Pink, Fashion, Performing arts, Event, Stage, Public event, Fun, Magenta,
LEDIN
Fashion, Performance, Entertainment, Performing arts, Event, Dance, Performance art, Public event, Fashion design, Fashion show,
LEDIN
Fashion, Fashion model, Clothing, Runway, Fashion show, Fashion design, Event, Public event, Human, Costume design,
LEDIN
Fashion, Runway, Performance, Fashion model, Event, Fashion show, Public event, Human, Fashion design, Fun,
LEDIN

IN系列本次还惊喜呈现OPENING CEREMONY和大白兔两大联名系列。LEDIN × OPENING CEREMONY由Carol Lim 和Humberto Leon两位主理人亲自操刀,用安迪沃霍尔的复古波普色彩,芥末绿,柠檬黄,草莓红等搭配主要的草莓元素,配合秀场上红色光束,将观众一起带入甜美夏日,游走在风光旖旎的加州圣芭芭拉郊外,营造一种贴切自然的复古风格。现场空气中仿佛充斥着清甜的草莓味,唤醒不曾践行的勇气,带领现场观众冲破传统少女感,突破禁锢探索世界,无乐不作。同时,LEDIN也携手大白兔将快乐和温暖传递给每一位嘉宾,标志性的logo以循环的手法形成轻松活泼的印花,分享最简单的温暖与快乐,传达最纯粹的生活态度。LEDIN主张“无乐不作、快乐分享”的生活态度,在不断的改变与尝试中探索自我,这与大白兔所追求的理念一致。不管是服装还是糖果,LEDIN和大白兔都想为消费者带去了简单又纯粹的快乐。

Blue, Performance, Entertainment, Performing arts, Fashion, Performance art, Dancer, Cobalt blue, Event, Fun,
LEDIN
Fashion, Performance, Fashion show, Event, Fashion design, Public event, Performing arts, Fun, Performance art, Musical theatre,
LEDIN
Red, Black hair, Japanese idol, Photography, Performance, Bangs,
LEDIN
Performance, Entertainment, Performing arts, Pink, Event, Performance art, Stage, Fashion, Public event, Human body,
LEDIN
Fashion, Fashion model, Performance, Performing arts, Event, Fashion design, Human, Performance art, Human body, Fun,
LEDIN
Fashion, Performance, Performing arts, Event, Human, Fashion design, Fashion show, Taiwanese opera, Runway, Stage,
LEDIN

LEDIN一直对时尚领域进行着更深更广的探索与开拓,无论面临何种挑战,仍依旧保持“元气、鬼马、分享、玩趣”的形象。此次LEDIN 2019 FASHION SHOW展现了品牌在忠于初心理念的同时,不断超越自我,创造无限可能。

Interaction, Fashion, Fun, Performance, Blond, Event, Photography, Hug, Fashion design, Romance,
LEDIN
Uniform, Fashion, Friendship, Event, Fun, Outerwear, Photography, Smile, Costume, Team,
LEDIN
Beauty, Fashion, Fur, Textile, Fun, Photography, Outerwear, Happy, Smile, Fur clothing,
LEDIN

探寻“作乐”的不同维度

在不断更迭换代的大环境下, LEDIN提出“be ANOTHER 无乐不作”诠释品牌精髓,希望少女们能勇敢展现自由的灵魂,拥有不断去探索自己的信心和动力,并把此当作一件乐事来对待,少女的本质,从来都不是固定的。LEDIN不局限于被大众所定义的“少女感”,在成长的过程中,LEDIN不放弃任何一种机会去探索,拥有了更加丰富立体的思想体系,带有独立自信的特质,并充满永恒的少女气息。从不被强行定义的某种形象所束缚,LEDIN也不希望消费者为强制塑造的态度买单。

LEDIN希望倡导和传递自我探索的思维方式,在培养消费者品牌认同和情感归属的同时拥有主动权。引发共鸣或许是社交传播最有效的方式,但一味地依赖大规模曝光形成的洗脑式营销并不能为消费市场注入新的活力,反之容易引起同质化竞争。日常所见所闻所思所想潜移默化间影响每一位消费者,LEDIN希望用不断探索的精神和多面风格的新品引发受众思考,赋予他们追寻新生活模式的动力,并在这个过程中享受自我;也希望将主动选择权交由每位消费者,引领消费者摒弃外界千篇一律的标签,拒绝牵强附会的形象,用下意识产生的情绪做牵引,激发埋藏他们深处的不同面,让每个人成为独立而唯一的个体,成为更好的自己。

Face, Hair, Pink, Red, Skin, Beauty, Head, Lip, Eyebrow, Chin,
LEDIN
Face, Hair, Blue, Eyebrow, Child, Head, Nose, Beauty, Turquoise, Lip,
LEDIN
Hair, Face, Hairstyle, Eyebrow, Cheek, Skin, Nose, Chin, Head, Beauty,
LEDIN

你不止是现在的你,与LEDIN一起“be ANOTHER 无乐不作”,与对立、统一、友好、一起战斗的你,即刻启程,一起探索,创造不同的自己。

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