陈漫、钟楚曦亮相UGG®2019秋冬大秀

10月17日,创始于加州的DECKERS旗下高端生活方式品牌UGG®于上海上生新所海军俱乐部举办品牌 2019秋冬大秀,活动现场超过200位媒体朋友、意见领袖与嘉宾盛装出席,与品牌共襄盛举。

Landmark, Light, Lighting, Night, Purple, Stage, Architecture, Facade, Building, Performance,
UGG

本季全新推出的UGG®经典新生系列在品牌经典雪地靴的基础上,加入众多突破性元素,一经亮相便成为全场焦点。红蓝撞色的前卫现场设计,模特们的先锋造型与时尚演绎,无不在完美诠释着#UGGLIFE“致敬每个独特的你”的品牌宣言。活动当日,更有掌镜本季UGG®全球广告大片的视觉艺术家陈漫、知名演员钟楚曦亲临现场,分享彼此对于#UGGLIFE的独到理解。

陈漫感性解读#UGGLIFE新季大片,钟楚曦个性演绎潮酷加州风

本季#UGGLIFE秋冬全球广告大片,再次由与UGG®合作多季的视觉艺术家陈漫掌镜。集结众多跨世代的潮流先锋,以别具一格的镜头语言,展现家庭与亲密关系对于他们个人的重要意义。为致敬UGG®品牌自由大胆的加州精神和起源,陈漫将最原汁原味的加州风光融入到拍摄背景中,并使用了象征着加州州旗以及海岸线的高饱和度红蓝色块,来突出UGG®大胆突破自我、打破传统的品牌方向。活动现场,陈漫更是与现场来宾讲述了镜头后的难忘瞬间,并感性分享了家庭对于塑造自我的重要意义。

Fashion, Performance, Stage, Event, Fur, Art, Fashion design,
UGG

陈漫解读UGG®秋冬广告大片

Display case, Display window, Stage, Magenta, Theatrical property, Performance, Tourist attraction, Building, Display device, Theatre,
UGG
Lighting, Purple, Fashion, Display case, Design, Event, Interior design, Magenta, Performance, Room,
UGG

以陈漫掌镜的UGG®秋冬广告大片为灵感的艺术装置

同时,知名演员钟楚曦身着栗子棕色潮炫毛茸朋克靴, 以独具加州风格的酷女孩造型亮相UGG®秋冬大秀,她别出心裁的搭配细节与过人的时尚表现力,将全新经典新生系列的先锋时髦态度演绎得淋淋尽致。作为UGG®本季大秀的特邀嘉宾,钟楚曦以全新的眼光,解读着#UGGLIFE的更深内涵。她表示,自己非常欣赏与认同#UGGLIFE 所传递的理念,正是家人、朋友与合作伙伴的不懈支持,让她获得了更多在事业上坚守本真、突破自我的勇气与信心。

Red, Poster, Album cover,
UGG

钟楚曦身着UGG®栗子棕色潮炫毛茸朋克靴,分享秋冬搭配心得

Deckers集团时尚生活方式总裁Andrea O'Donnell女士和中国区副总裁及总经理Olivier Lorans先生也共同登台,与陈漫、钟楚曦一起开启UGG® 2019秋冬大秀。

Fashion, Red, Performance, Event, Fashion design, Stage, Font, Musical, heater, Talent show,
UGG

从左至右:视觉艺术家陈漫、Deckers集团时尚生活方式总裁Andrea O'Donnell、

知名演员钟楚曦、Deckers集团中国区副总裁及总经理Olivier Lorans

经典新生点亮上生新所,#UGGLIFE致敬每个独特的你

随即,UGG® 2019秋冬大秀拉开帷幕,自本季广告大片中的红蓝色块中汲取灵感,以冲突性视觉效果阐释UGG®独特的时尚宣言。模特身着全新的秋冬鞋款穿梭T台,红蓝撞色的灯光赋予风格古典的上生新所大胆自由的先锋艺术感,给人带来经典新生的直观视觉冲击力。

Fashion, Performance, Runway, Fashion design, Event, Performing arts, Fashion show, Stage, Musical, Public event,
UGG

UGG®2019秋冬大秀以#UGGLIFE广告大片为设计灵感

溢毛点缀、机车靴型、Z字带搭扣等多样百变的革新设计,赋予UGG®经典雪地靴以崭新姿态搭配模特街头潮酷的先锋造型,演绎着UGG®大胆时髦、自由颠覆的时尚态度。在这个初秋,诠释独一无二、突破新生的自己!

Clothing, Fur, Fur clothing, Fashion, Fashion model, Outerwear, Fashion design, Textile, Fashion show, Beige,
UGG
Fashion, Clothing, Outerwear, Electric blue, Jacket, Performance, Fashion design, Fur, Trousers,
UGG
Clothing, Fashion, Leather jacket, Leather, Jacket, Fashion model, Outerwear, Textile, Electric blue, Top,
UGG

模特演绎UGG®经典新生系列-经典潮燃搭扣靴、潮炫毛茸朋克靴、经典潮酷瑞贝尔骑行靴

Fashion, Clothing, Jeans, Denim, Fashion model, Human, Fashion design, Outerwear, Fashion show, Fun,
UGG
Fashion, Runway, Fashion show, Fashion model, Clothing, Fur, Human, Fur clothing, Jeans, Outerwear,
UGG

模特演绎UGG®经典靴

Fur, Fur clothing, Fashion, Clothing, Fashion show, Electric blue, Fashion model, Purple, Outerwear, Footwear,
UGG
Fashion, Fashion show, Runway, Fashion model, Clothing, Fashion design, Footwear, Public event, Human, Event,
UGG
Clothing, Outerwear, Fashion, Coat, Fur, Fashion model, Jeans, Jacket, Trench coat, Denim,
UGG

模特演绎UGG®x Eckhaus Latta限量联名系列、UGG®x Bape限量联名系列、

UGG®x Heron Preston限量联名系列

(UGG®x Eckhaus Latta限量联名系列于UGG.CN、UGG®北京三里屯店、UGG®沈阳万象城店有售;UGG®x Heron Preston限量联名系列于UGG.CN、UGG®北京三里屯店有售;UGG®x Bape限量联名系列即将发售,敬请期待)

Fur clothing, Fur, Clothing, Fashion, Fashion show, Outerwear, Textile, Jeans, Coat, Fashion model,
UGG

模特演绎UGG®纽姆国度系列-拉链款纽姆靴





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