灵光一闪，发生在电影创作的过程中，也发生在可持续创新之路上。这是 FIRST 和 GEOX 结缘的第二年。
A moment of vision is not confined to film production, it is also brought to light during our efforts in sustainable development. This year marks the continuous collaboration between FIRST and GEOX.
2020年，循着对创造、环保以及电影的共同热爱，FIRST与GEOX走到了一起——GEOX及其推出的环保材质运动系列的产品，作为官方环保鞋履合作伙伴，为影展志愿者、工作人员在十余天的奔波提供了有力与贴心的支持。既是舒适便捷的体验，而环保性的设计，也与影展一起，在自然关怀的路上踏出了一大步。
In 2020, FIRST and GEOX started their first partnership with a common goal to uphold innovation, environmental protection, and dedication in filmmaking. GEOX created a line of sports shoes in recycled materials to support the volunteers and staff members of the film festival throughout their demanding operation that lasted almost a fortnight. A true companion of comfort, empathy, and dedication.
今年，FIRST和GEOX继续在电影和可持续创新之路上携手同行，继续关怀电影、创新与自然。我们再次站在一起，并在电影创造力与可持续发展的议题上再深入一步。
This year, FIRST and GEOX pursue their joint efforts in sustainable development, their shared aspiration, innovative spirits, and care for nature.
作为第15届FIRST青年电影展官方合作伙伴，无论是在主题论坛、训练营等影展重要的内容板块，还是基于可持续议题围绕西宁这座城市提出关于人、空间以及产品之间的思考与讨论——不论是在灵感迸发的试验田，还是在观点交锋的话语场，GEOX都将以革新者的姿态为青年影人助力，在见证优秀电影作品的诞生的同时，也为可持续发展贡献年轻而有力量的声音。
Being the official partner of the 15th FIRST International Film Festival, GEOX is a source of inspiration to emerging filmmakers and a voice for sustainability development in the youth culture. The brand will participate in forums, laboratories, training camps, dialogues covering all aspects of Xining, the birthplace of young film professionals.
此外，FIRST亦加入到「GEOX 2021年“Walk for Earth—为地球行走”系列“履”程」的全程记录与创作中。在贯穿全年、跨越东西四地的旅程中，通过行走体验与镜头的记录，共同体会认识自然与人类的可持续发展之间的关系。
FIRST has joined the force behind the 2021 GEOX “Walk for Earth” year-long journey that travels from the East to the West of the country. This is a discovery of the intricate relationship between mankind and nature through footpath and camera lenses.
本次联合官宣海报，从 GEOX SPHERICA 科技缓震鞋底设计提取灵感，凹凿出的导演椅前斑驳的足印，是青年影人在电影创作路上一次次的创变、试错与成长，是未定的踌躇、满身的汗水以及难忘的记忆，暗红色裹挟的是他们无尽的热情与勇气。
The design of this year’s promotional poster draws inspiration from the GEOX SPHERICA ZERO SHOCK SYSTEM, the footsteps in front of the film director’s chair symbolizes the everchanging, inspirational and persistent memory of emerging filmmakers. The burgundy color denotes their passion and courage.
2021年，GEOX将与FIRST一起，陪伴青年电影人在电影创作这条布满沙砾、不太平坦的道路上踏下一个个足印，让每一步都足够坚毅，“持续”弥新。
In 2021, GEOX and FIRST are committed to accompanying young filmmakers on their challenging path. Every footstep is an emblem of strength and endless efforts.
2021年7月25日-8月2日，青海西宁FIRST影展见。
See you at the FIRST International Film Festival from 25th July to 2nd August 2021 in Xining.
FIRST青年电影展
时间：2021年7月25日至8月2日
地址：青海省西宁市
