35度不止是夏天的温度,还是PONY在这个夏天的燃点

PONY是全球早期潮流时尚的创造者与革新者,在近50年的潮流变迁中,PONY始终秉承品牌理念,用打破常规的不羁态度塑造经典本真。

Footwear, Blue, Shoe, Walking shoe, Sneakers, Athletic shoe, Outdoor shoe, Plimsoll shoe,
PONY

这个夏天,PONY将回溯过去的美学感受,延续引以为傲的复古风潮,结合创新的设计风格,运用大胆且明快的色彩,塑造年代感爆棚的全新鞋款和服配,在夏季的多重热浪里把“全力以赴的精神与信念”这一态度融入整个品牌。

本季推出的马卡龙珠光SHOOTER,作为第一重复古风潮的热浪,在色彩的选取和设计上更加向前,简洁而不失潮流,重点突出个性,宣扬自由、独立。在看到马卡龙珠光SHOOTER之后,你一定会想起在七零年代的文化碰撞,是迪厅的音浪与人潮,是街头巷尾霓虹灯的梦幻色彩。

今年夏季的珠光SHOOTER系列,用马卡龙色柔和注入金属炫色珠光大底,鞋身标签、后跟标以及华夫底等细节都用到珠光色凸显,将迷幻玩到极致。

Footwear, Pink, Shoe, Purple, Font, Sneakers, Sock,
PONY

此次一共推出了“珍珠白”、“水晶蓝”、“浪漫粉”、“马卡龙绿”四种最符合夏季的马卡龙色,这系列的全新配色是PONY为夏日潮酷女生特别设计的。“珍珠白”是所有鞋款的“元祖配色”,百搭而不失潮流。“浪漫粉”让SNKR GIRL成为夏日街头的风景,迷人又可爱!海军蓝太过沉闷,不如选择“水晶蓝”经久耐看。而“马卡龙绿”更是让人在炎热的夏天感觉回到了郊外林间,清爽舒适。不论是哪款SHOOTER配色,都蕴含着无限体验可能。

Shoe, Footwear, Sneakers, White, Aqua, Walking shoe, Outdoor shoe, Sportswear, Running shoe, Azure,
PONY
Footwear, White, Shoe, Pink, Product, Purple, Sneakers, Violet, Sportswear, Walking shoe,
PONY
Footwear, White, Shoe, Yellow, Product, Sneakers, Walking shoe, Font, Outdoor shoe, Athletic shoe,
PONY
Footwear, Shoe, Purple, Sneakers, Outdoor shoe, Illustration, Athletic shoe, Walking shoe, Space, Nike free,
PONY

饼干鞋SHOOTER也加入复古重塑行列,掀起第二重热浪。饼干鞋SHOOTER有着酷萌的外形,独特的橡胶鞋头覆盖已然是当下年轻人们最欢迎的设计之一。经典款的饼干鞋SHOOTER就像可口的曲奇饼干一样,集颜值和体验于一体,总让人回忆起旧时光里经典的小物件,勾起所有体验者儿时的记忆。

Footwear, Shoe, Sneakers, Walking shoe, Athletic shoe, Outdoor shoe, Plimsoll shoe, Sportswear,
PONY
Shoe, Footwear, White, Walking shoe, Sneakers, Product, Outdoor shoe, Brown, Font, Beige,
PONY

饼干鞋SHOOTER也提供多种色彩的个性选择,会给年轻男女们在追求潮流的同时,尽情发挥,展现个性最酷萌的表达方式。

Footwear, Font, Shoe, Plimsoll shoe,
PONY

想要在夏天与复古同行,第三重复古风潮的热浪就由经典的短袖T恤掀起。在本季PONY推出了经典的短T,圆领设计充满运动气息,又能够时尚百搭。既有海军风格的条纹T恤,又有凸显街头文化的潮流短袖,重回上世纪主打的简约亮眼风格,以PONY夏季T恤穿越过去,拥抱纯粹热烈夏季。

White, Clothing, T-shirt, Sportswear, Product, Red, Sleeve, Jersey, Text, Sports uniform,
PONY
T-shirt, Clothing, Product, Red, Sleeve, Text, Active shirt, Font, Logo, Top,
PONY

复古风潮的热浪不仅在服装与鞋款上大行其道,更会通过:节奏、舞蹈等一系列七十、八十年代街头文化的重要元素来表达复古风情。今夏,PONY想和你心有灵犀,想你所想

和所有PONY的小伙伴一起给复古的舞蹈、节奏,律动等元素加些时髦新玩法,和每一个好朋友一起点燃这个夏天的热情。

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