将泡面袋穿上秀场,这个新锐国潮究竟为什么这么敢玩?

中国街头潮流品牌FYP于2019年10月13日登陆SS2020上海国际时装周,以经典的复古运动风演绎呈现前卫的潮流风潮。本场发布秀众多媒体、艺人与时尚博主前来助阵,再次为FYP掀起话题狂潮。

Yellow, Fashion, Event, Space, Lego, Night, Performance, Stage, Toy,
FYP

本季FYP延续其一贯的城市游牧主题,挖掘不同城市发展状态下设计语言与情感的多样性与共通性。整个秀场以城市游牧的第二站——广州站西服装批发市场为灵感,作为早期潮牌服饰的集中流通地,站西从无理念的拆解仿制走向原创并孕育国潮雏形…伴随着递进的秀场音乐,FYP对站西所扮演的包容角色进行设计语言诠释。

Yellow, Fashion, Space, Night, Darkness,
FYP
Yellow, Fashion, Event, Performance, Night, Crowd, Audience, Tradition, Ceremony,
FYP
Yellow, Fashion, Event, Crowd, Fun, Performance, Audience, Fashion design, Stage,
FYP
Event, Performance, Team, Costume, Tourism,
FYP
Fashion, Human, Street fashion, Fun, Event, Runway, Fashion design, Headgear, Fashion show,
FYP
Fashion, People, Street fashion, Event, Fashion design, Fun, Eyewear, Runway, Fashion show, Performance,
FYP

基于品牌调性,沿袭使用蓝绿色、橙色、米色与品牌色砖红色,是FYP的常规选择,这次还增加了姜黄色与紫灰色的破格新鲜配色。

大量反差化的拼接设计,搭配水洗和染色工艺,混进城市涂鸦气息,试图带领我们进入品牌构建的独特游牧空间。而这些元素被投射到FYP2020春夏系列中,也化作不同形式的图案印花、锋利的解构裁剪,给日常的搭配提供极大灵感和可能性。

Clothing, Eyewear, Vision care, Jacket, Sleeve, Sunglasses, Collar, Textile, Outerwear, Coat,
FYP
Youth, Fashion, Fun, Human, Eyewear, Outerwear, Cool, Night, Event, Performance,
FYP
Yellow, Fun, Event, Night, Costume, Performance,
FYP
Purple, Event, Fun, Outerwear, Performance, Eyewear, Costume, Night, Crowd,
FYP

从外套到短袖t恤,长裤到配饰,本季标志性采用大LOGO与小slogan印花的组合方式,“站西消防栓”、手写涂鸦、撞色织带、「走仿」新型创意字……这些别致而惊喜的细节,包括手写涂鸦字体logo与撞色织带,争相呼应主题,分布在整个系列中。

Fashion, Runway, Fashion show, Clothing, Fashion model, Fashion design, Yellow, Human, Outerwear, Event,
FYP
Yellow, Fashion, Workwear, Outerwear, Personal protective equipment, High-visibility clothing, Hazmat suit, Runway,
FYP
Fashion, Runway, Human, Fashion show, Performance, Event, Fashion design, Performance art,
FYP
Fashion, Runway, Fashion show, Outerwear, Human, Fashion design, Costume,
FYP
Runway, Fashion, Orange, Fashion show, Outerwear, Human, Jacket, Fashion model, Event, Fashion design,
FYP
Fashion model, Fashion, Fashion show, Runway, Clothing, Fashion design, Event, Model, Haute couture, Style,
FYP

FYPx出前一丁联名胶囊系列也一并于秀场展示,此次胶囊系列以秋冬款式为主,整体设计保持了FYP秋冬系列的复古运动风格,以出前一丁红及黑白灰经典色为主轴,保持前卫感的同时,显然也很注重中国传统文化,将其中拥有重要地位的“筷子”进行多种变形演绎,还提取了即食面等图案作为系列印花,呈现在整体较宽松的衣型轮廓上,在保持系列前卫感及完整度的同时,部分款式选用肌理条纹感比较明显的灯芯绒面料,意为“面条”与“筷子”的形态呼应。思考当代青年于速食文化下的社会情绪,让服装具有功能性的同时,亦走进青年文化。

Fashion model, Fashion, Runway, Fashion show, Clothing, Orange, Human, Fashion design, Event, Trousers,
FYP
Fashion, Runway, Fashion model, Fashion show, Denim, Clothing, Street fashion, Fashion design, Human, Outerwear,
FYP
Fashion, Runway, Fashion show, Clothing, Fashion model, Fashion design, Outerwear, Human, Event,
FYP
Fashion model, Runway, Fashion show, Fashion, Clothing, Fashion design, Outerwear, Public event, Human, Event,
FYP
Fashion, Runway, Fashion show, Human, Uniform, Fashion design, Eyewear, Jersey, Sportswear, T-shirt,
FYP

前卫感与趣味同步在线的FYP新品系列收到了在场媒体和博主们的一致赞扬,再次引燃国潮热浪。本次FYP还实现“即秀即买”模式,秀场所见的胶囊系列都可以同步在有货下单购买,满足了品牌粉丝们“即看即拥有”的愿望。

Fashion, Runway, Fashion show, Fashion model, Clothing, Fashion design, Human, Event, Street fashion, Denim,
FYP
Fashion, Fashion show, Runway, Fashion model, Clothing, Blue, Fashion design, Shoulder, Human, Street fashion,
FYP
Fashion model, Fashion, Runway, Fashion show, Clothing, Eyewear, Fashion design, Outerwear, Human, Sunglasses,
FYP
Fashion, Runway, Fashion show, Fashion model, Human, Fashion design, Outerwear, Event, Winter,
FYP
Runway, Fashion show, Fashion, Fashion model, Clothing, Human, Shoulder, Fashion design, Joint, Footwear,
FYP

伴随着RISING CHINA 国潮崛起的口号,中国青年的时代已经到来。FYP以包容前卫的潮流设计和传扬中国文化的坚持,再一次为国潮献上一场强心剂,带来一场新狂欢。当代青年的文化标识认同感和潮流渴望度正在急剧膨胀,国潮的黄金时代已经来到,FYP在上海国际时装周的亮眼表现,让我们足以相信,中国的潮流品牌,未来可期。

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