ERAL NORTH 2019秋冬系列:不羁DE-FORMULA

ERAL NORTH以重新定义的新形象展现在 MODE ShangHai 2019AW展览上,革新的产品系列与视觉体系得到了媒体、买手、KOL……的赞誉,她(他)们认为ERAL NORTH在保持高品质的同时更加年轻、突破、重构。

ERAL NORTH2019秋冬重新定义自我

ERAL NORTH在竞争激烈的女装市场中找到了更加精准、细分的自我定位。作为高端生活方式品牌继续保持高水准的产品品质,同时为产品注入“轻潮、重构、精致”的风格,更加注重廓形和结构设计,平衡高品质、设计感、穿着感,并三者兼顾。ERAL NORTH希望以服饰为载体,为自信、率性、笃定的都市女性带来高品质的生活灵感。

Clothing, Black, Blue, Outerwear, Coat, Shoulder, Fashion, Standing, Jacket, Joint,

Blue, Clothing, Fashion, Jeans, Standing, Leg, Fashion model, Denim, Fashion design, Outerwear,

2019秋冬服装系列『不羁DE-FORMULA』

ERAL NORTH2019秋冬系列主题为不羁- DE-FORMULA。灵感来自敢于打破传统生活方式、更加注重精神层面自我表达的千禧一代,敢表达,敢打破,不羁即是他们的代名词。

Leg, Costume, Dancer, Fashion design, Performance,

Blue, Sleeve, Human body, Shoulder, Outerwear, Denim, Jacket, Bag, Electric blue, Sitting,

色调方面,本季以蓝绿灰色调为主,带出一种年轻的高级优雅感,加入橙色和粉色作为时尚色,再融入金属色作为点缀。大胆的色彩表现和碰撞是这个主题的切入点。

Blue, Clothing, Standing, Coat, Fashion, Outerwear, Footwear, Photography, Jacket, Fashion design,

Orange, Outerwear, Peach, Costume, Sleeve,

Pink, Hand, Leg, Photography, Peach, Stock photography, Gesture, Child,

裁剪,结构和廓形方面,更是放大和打破了常规。除了延续了ERAL NORTH的经典大廓形之外,这季用了多元化的材料拼接叠加和羽绒元素的穿插,从而丰富了产品的表现力和细节效果。

White, Green, Clothing, Outerwear, Fashion, Leg, Fashion design, Linens, Textile, Photography,

Clothing, Tartan, Pattern, Photo shoot, Plaid, Design, Fashion, Outerwear, Photography, Textile,

Hair, Tartan, Blue, Clothing, Plaid, Pattern, Outerwear, Beauty, Hairstyle, Electric blue,

Clothing, Outerwear, Skin, Hood, Jacket, Fashion, Sleeve, Overcoat, Coat, Top,

本季ERAL NORTH优势单品羽绒服中加大了传统合理的冲绒量,减化了对于传统羽绒面料的采用,结合时尚元素丰富了羽绒服的版型和结构。同时,秋冬系列里巧妙用到了品牌logo和正负20度的标志,加强标识感。

Orange, Outerwear, Child, Sitting, Textile, Neck, Child model, Linens, Comfort, Baby,

Blue, Cobalt blue, Clothing, Jeans, Jacket, Fashion, Yellow, Outerwear, Electric blue, Coat,

不羁这个主题不只是形容ERAL NORTH用产品去表达千禧一代消费者的思想,而对于ERAL NORTH来说更是一种突破,打破传统美学的合理性,重新定义了结构,材料和细节。

White, Clothing, Shoulder, Outerwear, Yellow, Joint, Costume, Dress, Hood, Sleeve,

Green, Orange, Yellow, Turquoise, Fashion, Leg, Sitting, Fashion design, Furniture, Stool,

White, Leg, Joint, Photography, Photo shoot, Jumping, Happy,

继续展现女性多场景生活方式

#Her Moment @_______

在“无论何时何地、都将保持自在有型”的品牌理念基础上,ERAL NORTH2019秋冬季产品预览之际发起互动话题#Her Moment @_______#。

Fashion, Outerwear, Font, Mannequin, Fashion design, Brand, Uniform, Style,

Clothing, Fashion, Costume, Outerwear, Fashion design, Costume design, Mannequin, Sleeve,

ERAL NORTH的目标人群是敏锐感受生活,能够从容应对不同状况和变化,在同一天的各种角色和场景中自如切换的都市女性。以#Her Moment @_______#为互动话题,呈现女性在她所处的某种瞬间自在又有型的状态,她们在每种舒适又有型的状态中总是在穿着ERAL NORTH。

White, Clothes hanger, Mannequin, Uniform, Room, White coat, T-shirt,

Paper, Art,

#Her Moment @_______#话题邀请时装创意人和生活方式博主参与话题拍摄和互动,展现都市女性的多元生活场景。在ERAL NORTH2019秋冬季媒体预览上,众多媒体、艺术家官纯、ELLE新媒体时装总监Kylin、生活方式博主依然Toujours、时尚博主雌和尚……亲临现场,ERAL NORTH用镜头捕捉# Her Moment @ ERAL NORTH #

Outerwear, Collar, Style, Bag, Street fashion, Fashion accessory, Jacket, Fashion, Knee, Luggage and bags,

ELLE新媒体时装总监-KylinSyu

Blue, Clothing, Fashion, Fashion design, Footwear, Dress, Outerwear, Street fashion, Mannequin, Photography,

生活方式博主-依然Toujours

White, Clothing, Costume, Fashion, Hime cut, Photography, Outerwear, Trench coat, Cosplay, Black hair,

时尚博主-雌和尚

Green, Clothing, Fashion, Plaid, Design, Pattern, Outerwear, Coat, Tartan, Textile,

艺术家-官纯

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io
广告 - 内容未结束请往下滚动
更多 From 时装周