GXG濒临动物系列强势登陆 唤醒关爱之心

时尚男装品牌GXG以“濒临动物”为设计灵感推出2019夏季新品,联合网易新闻发声“人类,打扰一下”,通过线上 《GXG冷点日报》结合线下主题快闪店,站在动物角度与人们进行一次深层次的对话。

Display case, Product, Display window, Retail, Design, Building, Outlet store, Eyewear, Interior design, Graphics,

Architecture, Building, Shopping mall, Urban design, City,

【爱护与共存】地球上的许多生物,正因为人类的无知或贪婪受到迫害。这一次,GXG联合网易新闻,将濒危动物带到大众视野,通过线上新闻《GXG冷点日报》的形式,将社会热点和商品结合,影射动物生存现状,引发更多的人关注这些即将消失的动物,思考人类与自然的共存关系。

Newsprint, Font, Poster,

Technology, Hand, Electronics, Electronic device,

【遇见濒危动物】3月30-31日,GXG×网易新闻沉浸式快闪店正式登陆上海正大广场,吸引众多消费者一同关注濒危动物。

Bicycle motocross, Building, Sport venue,

Building, Technology, Shopping mall, Photography, Urban design,

Toy, Teddy bear, Stuffed toy, Fur, Plush, Textile, Display case, Display window,

Glass, Door, Building, Architecture, Interior design, Window, Advertising, Graphics, Metal,

Interior design, Building, Tourism,

Room, Games, Signage,

Product, Building, Display window, Display case, Outlet store, Boutique, Advertising, Display advertising, Retail, Interior design,

【了解与挽救】夏季新品以罐装T恤的特殊形式,以及带有动物元素和直击人心的话语作为亮点,在快闪店中与参观者见面,趣味性强且发人深省。

Drink,

White, Room, Interior design, Furniture, Design, Footwear, Eyewear, Fashion accessory, Table, Shoe,

参观者领取任务卡后,根据引导在相关区域参与互动、游戏,与动物们近距离对话,在轻松的环境中,了解濒危动物和它们的生存处境,从而关注动物问题,响应GXG号召,从自身做起还原它们的美好家园。

Design, Architecture, Interior design, Exhibition, Art, Illustration, Building,

Technology, Finger, Photography, Electronic device, Art,

Event, Child, Ceremony, Ritual, Room, Smile, Photography, Happy, Party, Interior design,

Games, Recreation, Card game, Gambling, Hand, Table, Poker, Finger, Nail,

【化险为「衣」】本次新品以“棕熊“、”白犀牛“、”雪豹“、”藏羚羊”四种濒危动物为创作背景。在图案上,通过重新解构动物元素,与创新文字标语相结合,将鲜明色彩绘制成的符号,表达动物的危险处境,直达人心;在工艺上,采用数码印花和精细刺绣,让简洁舒适的夏装富有内涵、充满个性,也让潮服成为动物与人类的沟通媒介,从时尚角度呼吁消费者关爱濒危动物。

Human, Photography, Landscape, Fawn,

T-shirt, Clothing, Cool, Youth, Top, Neck, Jeans, Sleeve,

T-shirt, Human, Photography, Sky, Fun, Landscape, Muscle, Flash photography, Sand, Tourism,

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