韩国设计师品牌KYE于上海时装周发布其2019秋冬系列新品" Ghostly Beings "

韩国设计师品牌KYE的设计师Kathleen Kye在4月1日本次上海时装周期间进行了2019秋冬主题为“Ghostly Beings”的新一季走秀发布。

KYE参与了韩国文化体育观光部和韩国文化振兴院主办的"concept korea A/W 2019"(以下简称cocenpt Korea)的项目,在上海时装周期间进行了新一季的新品发布。concept Korea从2016年开始参与上海时装周,以此向世界展示韩国的服装文化,帮助韩国服装品牌进军海外市场。此次19秋冬系列中,品牌KYE和品牌D-ANTIDOTE第二次随concept Korea参加了上海时装周。

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KYE 2019秋冬系列,"Ghostly Beings(幽灵的存在,对没有实体的存在的虚想和忧郁)",用这种理念,表现了对在记忆中变得模糊的人们,对科技发展过程中逐渐消失的一些事物,以及对概念模糊不清的人际关系等没有实体存在的事物进行的虚想。

本系列,设计师将西部风格和KYE独有的现代休闲风格结合在一起,展现了全新的风格。丰富的颜色和不同质地面料的组合,再加上富有质感的图案和细节,混合的材质赋予了全系列单品更多种新的风格组合和全新轮廓。夸张但精致的剪影、刺绣、流苏细节和各种变形形式的logo图案印花细节十分抢眼。流苏结合水晶材质的装饰展现精致感,并灵活运用了KYE logo各种变形的机智幽灵图案和蕾丝、刺绣等细节。

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第二次亮相上海时装周19AW的品牌KYE其设计师Kathleen Kye是英国伦敦中央圣马丁艺术与设计学院2011年男装设计班最年轻的硕士毕业生。她的设计注重享受时装本身的风趣和幽默,连续8年引领品牌,以喜爱高端休闲服饰的消费者为主,不仅在中国最大的品牌集合店IT上市,还入驻全球90多家百货商场和买手店,逐渐成长为在各国都备受喜爱的品牌。

从2011年伦敦时装周出道开始,KYE每季都马不停蹄地进行新品发布,并通过活跃的海外合作,2016年与纽约的V-FILES合作推出Live系列并销售。除了和YOOX的合作,与I.T合作的EXCLUSIVE系列的上市及销售等全球性的销售履历,在各大时装展会上都受到了全球买家和经销商的关注。

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KYE在2017/18 IWP (INTERNATIONAL WOOLMARK PRIZE国际羊毛标志大奖)亚洲女装部门中获得了冠军,并作为亚洲代表参与了全球评奖。这一履历无疑让品牌及设计师获得了不仅仅是韩国国内,更是来自整个亚洲的业界肯定。KYE的副线休闲品牌EYEEYE也于2017年上市,在现有的消费者层中逐渐扩大,成为10-20年龄层消费者也喜爱的品牌。此次上海时装周期间(3月27日~4月3日),KYE在淮海中路的Mia Fringe开设快闪店,展示KYE以及EYEEYE 19春夏系列产品。

品牌KYE通过两次上海时装周的参与和发布,进一步提升了品牌在中国的知名度,给时尚媒体和买手们都留下了深刻的印象。

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