“PLAY·童样”巴拉巴拉(Balabala)再次担纲上海时装周KIDSWEAR开场大秀

4月3日,上海时装周KIDS WEAR拉开帷幕,知名儿童生活方式品牌巴拉巴拉(Balabala)担纲开场大秀,为大家呈现了一场“PLAY•童样”的视觉盛宴,率先展示儿童时尚新风潮。现场不但有火爆INS的小超模Annie身着潮流搭配惊艳亮相,一众意见领袖、时尚达人所组成的豪华嘉宾阵容也为这场时尚盛世带来了熠熠星光。

巴拉巴拉玩具总动员合作系列首发,INS超模强势演绎掀热潮

再次担纲上海时装周KIDS WEAR开幕首秀,巴拉巴拉(Balabala)以“PLAY•童样”为主题,带来了“玩具总动员合作款”“8090童年风潮”“自然畅想”三大系列。这场集结最新儿童时尚的潮流大秀,用童年与成长作为设计灵感,玩趣与时尚进行深度碰撞,不仅突破人们对传统儿童流行时尚的定义,也真实的展现了中国儿童品牌的国际潮流力量。

Eyewear, Hair, Afro, Glasses, Hairstyle, Sunglasses, Album cover, Cool, Magazine, Font,

继上届时装周T台小章鱼等系列惊艳亮相刷爆社交平台后,巴拉巴拉(Balabala)本次的精彩亮相再次获得各界的关注与热议。当天,火爆INS的小超模Annie khanh An惊艳现身巴拉巴拉秀场,这位连维密超模都称赞的小超模,年仅8岁但台风稳健。

Fashion, Runway, Fashion model, Fashion show, Event, Fashion design, Model, Performance, Child model,

作为国内秀场的首次亮相,Annie从出场就成为了所有的目光焦点,其身着玩具总动员合作系列置身科幻大球走秀,强大气场将整体搭配和孩童的独特时尚发挥到淋漓尽致,整体效果突破大家的想象,并博得了全场掌声。

Action figure, Fashion, Human, Space, Toy, Sphere, World, Fictional character, Winter, Play,

巴拉巴拉Annie惊艳亮相

PLAY-玩具总动员合作系列

迪士尼·皮克斯的经典动画《玩具总动员》自上映以来,其中每一个人物形象和情节都打动和影响着年轻一代,本次大秀推出的【巴拉巴拉玩具总动员合作系列】亦是全场的一大亮点。

Fashion, Clothing, Fashion show, Runway, Fashion design, Footwear, Human, Fashion model, Child model, Street fashion,

Fashion model, Fashion, Clothing, Street fashion, Runway, Fashion show, Beauty, Fashion design, Footwear, Model,

Fashion model, Fashion, Fashion show, Runway, Clothing, Footwear, Fashion design, Beauty, Shoulder, Model,

作为一部伴随父母与孩子童年成长的经典电影系列,《玩具总动员4》将于2019夏天再次回归席卷全球。

Fashion, Fashion show, Runway, Footwear, Fashion design, Event, Competition, Shoe,

Fashion, Fashion show, Runway, Clothing, Fashion design, Fashion model, Yellow, Footwear, Design, Shoe,

捕捉到孩子“玩”的天性,这个系列以【PLAY】为主题,用快乐、勇敢的风格,前卫而富有现代感的产品设计,加上时髦的撞色搭配,恰如其分的呈现了别致的儿童时尚潮流。

Clothing, Sportswear, Footwear, Shorts, Outerwear, Personal protective equipment, Sports gear, High-visibility clothing, Sleeve, Street fashion,

童样-8090童年风潮系列

作为从儿童需求出发的品牌,巴拉巴拉(Balabala)更懂孩子。“无论是8090父母的复古年代,还是当今的 α 世代,风潮一直在变幻,但成长的快乐适中都承载在童年里。”此次带的“PLAY•童样”时尚之旅充满了体验感和仪式感,让新生代的家庭同步感受到童样的乐趣。

Fashion, Clothing, Runway, Fashion model, Outerwear, Fashion show, Fashion design, Street fashion, Human, Footwear,

Fashion, Clothing, Fashion model, Runway, Fashion design, Fashion show, Yellow, Uniform, Footwear, Jersey,

Fashion model, Fashion, Clothing, White, Runway, Fashion show, Street fashion, Beauty, Fashion design, Footwear,

【8090童年风潮系列】展示了不同时代童年的样子,巴拉巴拉(Balabala)用曾经的童年记忆符号为灵感,让孩子穿梭回爸爸妈妈的童年,一家人一起找回童心童趣。承载着复古潮流的风格,加入与孩子心意相通的设计语言,整个系列更加大胆的展现了孩子童真与自我,其体现极具视觉张力,令人耳目一新。

Fashion model, Fashion, Clothing, Fashion show, Fashion design, Runway, Child model, Footwear, Event, Fun,

Fashion, Clothing, Fashion model, Runway, Fashion show, Street fashion, Fashion design, Outerwear, Joint, Shoulder,

Clothing, Footwear, Uniform, Jersey, Sportswear, Action figure, Shoe, Sock, Sports gear, Sports uniform,

童样-自然畅想系列

孩子们的思维有主见并且带有无限的创造力,【自然畅想系列】以孩童的视角进行创作设计,用他们绘画的笔触来呈现对世界的理解与感悟。蕴藏在服装里的小小元素,让孩子天性的释放延展无数的可能,呈现了童年最美的样子。

Clothing, Fashion model, Fashion, Dress, Fashion design, Child model, Footwear, Child, Fashion show, Photography,

Fashion, Fashion model, Runway, Fashion show, Clothing, Pink, Fashion design, Human, Summer, Footwear,

Fashion model, Fashion, Fashion show, Clothing, Skin, Beauty, Pink, Fashion design, Runway, Dress,

Fashion, Clothing, Pink, Fashion model, Fashion show, Skin, Beauty, Runway, Child model, Dress,

Clothing, Pink, Fashion, Outerwear, Footwear, Child, Child model, Joint, Peach, Fashion design,

本次大秀巴拉巴拉(Balabala)联合天猫平台,开通了“即看即买”的创新功能,让秀场不再独立,实现消费者共同参与的开放平台。单纯的时装大秀转化为互动的独特体验,同样掀起了一阵抢购热潮。

“整场大秀非常震撼,在将不同时代孩子的天性释放通过服饰和场景呈现出来,童装已经不再是成人服装的微缩版,而是一个诠释孩子内心对美定义的纽带。“现场纷纷感慨不仅感受到了时下高逼格的儿童潮流,也看到了巴拉巴拉对于新潮童时代注入的中国力量。

儿童时尚不是简单的视觉传达,而是更多的通过设计/体验去表达孩子的态度,作为国内领先的儿童生活品牌,巴拉巴拉(Balabala)近年来时尚动作不断,IP跨界、时尚大秀…通过各类活动赋予服装更个性化的时尚特征,帮助孩子探索和表达自我认知。再次携手上海时装周,巴拉巴拉(Balabala)的潮流大秀为KIDS WEAR做了一个精彩的开场。通过设计上的创新和现场的互动体验,又一次完成了与新生代孩子的时尚对话,不仅吸引了更多年轻群体的目光,也向外界展示了儿童品牌的时尚力量。

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