上海时装周|CHOCO CONCERT极致演绎下的“小白鞋”

2019年3月26日,上海时装周在魔都正式启幕,成为近期时尚圈热门话题。大秀第一天,CHOCO CONCERT与SHORT SENTENCE的联名鞋履便引来一波热论,表现亮眼。

2019年3月26日,上海时装周在魔都正式启幕,成为近期时尚圈热门话题。大秀第一天,CHOCO CONCERT与SHORT SENTENCE的联名鞋履便引来一波热论,表现亮眼。

Fashion, Clothing, Yellow, Blue, Fashion model, Fashion design, Fashion show, Haute couture, Runway, Outerwear,

Fashion, Fashion show, Runway, Event, Fashion design, Haute couture, Street fashion, Room, Dress, Costume,

Fashion, Fashion show, Yellow, Event, Fashion design, Costume, Runway, Crowd, Haute couture, Street fashion,

Blue, White, Clothing, Yellow, Fashion, Beauty, Costume, Fashion design, Electric blue, Outerwear,

模特脚穿的毛毛鞋便是此次联名鞋款,毛毛鞋上加以SHORT SENTENCE品牌特色蝴蝶结点缀。

此次联名的契机便是双方品牌理念的相似性。CHOCO CONCERT和SHORT SENTENCE都致力于设计出一种简单且完整的单品,满足消费者多种场景通搭却又满足时尚生活需求。

Footwear, Pink, Shoe, Product, Fashion, Leg, Font, Sneakers, Boot, Ankle,

时尚个性是当下年轻人热衷的文化符号,但鞋履作为全身LOOK的配饰,过于出挑反而会给消费者带来搭配困扰。

CHOCO CONCERT洞察消费者需求,将通搭多场合的经典小白鞋极致演绎,设计出诸多个性单品,完成“时尚与百搭相融合”的任务。

Black, Darkness, White, Sky, Light, Red, Text, Brown, Font, Atmosphere,

本次CHOCO CONCERT与SHORT SENTENCE合作款符合品牌一贯特色,有点跳tone,颜色非常鲜明,但穿上去你就会发现它和每一套LOOK都很搭!

Footwear, Leg, Costume, Arm, Joint, Outerwear, Muscle, Fictional character, Shoe, Trousers,

Footwear, Shoe, Green, Yellow, Sportswear, Fashion, Leg, Plimsoll shoe, Trousers, Human leg,

在经典中找寻突破是不容易的,但只要花费些心思,答案就在眼前。比如常见的魔术贴小白鞋,但CHOCO CONCERT把创意和实用平衡后更符合大众的审美标准,将魔术贴改变一下方向,跳脱感立刻袭来,鞋底采用异色波纹设计,整体更有层次感,让其在一众同类中脱颖而出,潮流感十足。

Shoe, Footwear, White, Pink, Sneakers, Plimsoll shoe, Peach, Athletic shoe, Wedge,

春季不乏粉嫩配色的鞋履,但如何将粉色点缀其中是个难题,使用不当就难免落俗。CHOCO CONCERT新的GRIP系列粉色波纹鞋边透露少女小心机,大舌头设计让鞋面更具立体感,春夏已至,搭配它刚刚好。

Design, Line, Table, Diagram, Glass,

CHOCO CONCERT的UNUSUAL USUAL系列带来更加跳tone的视觉效果。斜穿鞋面的织带设计是其标志性特色,视觉冲击力更强。松紧带设计看起来简洁,但需要恰当的宽度与摆放位置才能让整个鞋面达到视觉平衡。

在平常之中寻找不平常的可能,在潮流与百搭之间找到平衡点。CHOCO CONCERT始终致力于创造功能与创意并行、高使用率的时尚鞋履,给用户带来舒适便捷的穿搭体验。

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