Columbia携品牌代言人黄轩解锁冬日户外新“热”趣 ,#我的热浇不灭#

户外运动品牌Columbia推出全新OUTDRYTM EX ALTA PEAKTM防雨羽绒服,传递冬日户外#我的热浇不灭#这一全新产品理念,并于上海万象城一层悦享空间打造#玩冬雪院#。

White, Red, Design, Architecture, Tree, Photography, Room, Interior design, Plant, Leisure,
COLUMBIA

Columbia邀请品牌代言人黄轩亲临活动现场,率先与现场众多媒体朋友、意见领袖和品牌挚友一起解锁冬日户外新装备。

Shopping mall, Crowd, Product, Shopping, Event, Building, Retail, Service, City, Architecture,
COLUMBIA
Interior design, Shopping mall, Building, Lobby, Design, Boutique, Ceiling, Automotive design, Room, Architecture,
COLUMBIA

Columbia新概念防雨羽绒服,冬日热力浇不灭

当下户外风潮已然成为了年轻一族所追求的生活新风尚,他们开始渴望走进户外,享受户外带来的无限乐趣,即使在寒风凛冽的冬日,也阻挡不了他们走进户外的热情。为了帮助每一个追求户外体验的年轻人应对冬日多变的天气,Columbia大胆地将OutDry™️ Extreme高效轻盈防雨技术加入羽绒服,率先推出了全新的防雨羽绒服。该产品在衣服外层形成防雨薄膜,可以有效阻挡暴雨侵袭,亦可有效阻挡大雪,防止雪化后水珠浸湿外衣。此外,该产品全身使用接缝压胶处理和外压条设计,有效阻隔缝线处水分进入。产品选用具有良好透湿性能的面料,利于排出湿气,减少里衬和外层中间的水分,以确保在低温地区也不会结冰,增加了衣物的舒适度。此外,此款OUTDRYTMEX ALTA PEAKTM防雨羽绒服内里拥有高达700的蓬松度的填充鸭绒,有效抵御户外低温,不惧冬日雨雪来袭。

Red, Fashion, Pattern, Design, Tartan, Footwear, Textile, Outerwear, Street fashion, Sleeve,
COLUMBIA
Clothing, Outerwear, Jacket, Hood, Fashion, Sleeve, Coat, Parka, Overcoat, Zipper,
COLUMBIA

Columbia品牌代言人黄轩:#我的热浇不灭#

活动现场,黄轩与大家分享了冬日户外出行的穿搭秘诀,他表示,“户外旅行已然成为自己生活中不可缺少的一部分,对于冬日户外出行来讲,保暖很重要,这次发布的新品防雨羽绒服,在保暖的同时又能防雨雪,可以让我轻松应对复杂多变的户外坏境,给予我全方面的防护。“黄轩对于冬日户外的这份执着和热情如同Columbia全新防雨羽绒服一样,冬日热力浇不灭。活动最后,Columbia副总裁兼中国区总经理John Soh与黄轩共同开启#我的热浇不灭#的启动时刻,鼓励更多年轻人走进冬日户外,发掘更多精彩丰呈的冬日新“热“趣!

Outerwear, Design, Room, Architecture, Leisure, Fictional character, Art,
COLUMBIA
Design, Architecture, Graphics, Stage, Graphic design,
COLUMBIA
White, Design, Architecture, Tree, Room, Interior design, Photography, Plant, Leisure, Illustration,
COLUMBIA

黄轩闪现化身临时店长,冬日热情浇不灭

当天下午,Columbia副总裁兼中国区总经理John Soh携手Columbia代言人黄轩为上海万象城Columbia品牌新店揭幕剪彩。作为中国购物中心行业的领跑者,上海万象城致力于为消费者带来全新的消费概念和生活体验。此次Columbia在上海万象城打造了一个新概念形象店铺,全面提升了购物空间舒适度,为户外爱好者们提供了一站式的购物体验。当天,黄轩化身临时店长,在现场分享了Columbia新款OUTDRYTMEX ALTA PEAKTM防雨羽绒服的特点,并与粉丝热情互动。

Product, Transport, Yellow, Automotive design, Design, Event, Electronics, Vehicle, Building,
COLUMBIA
Footwear, Shoe, Shoe store, Fashion, Design, Textile, Athletic shoe, Street fashion, Collection,
COLUMBIA
Design, Company,
COLUMBIA
Product, Fashion, Event, Design, Brand, Tourism, Job,
COLUMBIA

#我的热浇不灭#,就在#玩冬雪院#

Columbia于11月1日至11月10日在上海万象城一楼悦享空间开启为期十天的#玩冬雪院#。现场以冬日雪场为灵感,传递Columbia冬日户外理念#我的热浇不灭#。现场共设三站主题区域:「冰雪天地」、「穿越寒冷」、「热能充沛」,消费者可率先通过扫码关注Columbia官方微信获得游园通行证,并开启缤纷冬日“热”旅,顺利打卡并集齐3枚通行印章,即可前往万象城4楼Columbia新店获得惊喜礼遇。

Blue, Jeans, Denim, Action figure,
COLUMBIA
Fashion, Jeans, Footwear, Denim, Outerwear, Textile, Jacket, Leather, Sleeve, Street fashion,
COLUMBIA
Blue, Photography, Uniform, Art, Leisure, Black hair,
COLUMBIA
White, Fashion, Beauty, Fashion design, Street fashion, Jeans, Design, Photography, Black hair, Illustration,
COLUMBIA
Fashion, Footwear, Recreation, Ice skating, Winter, Human leg,
COLUMBIA
Musical instrument, Electronic instrument, Music, Advertising,
COLUMBIA

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io
广告 - 内容未结束请往下滚动
更多 From 前沿