前所未有的科幻世界!PUMA快闪店又空降上海啦,还不赶快一起来狂欢!

中国,上海 (2020年1月9日) – PUMA#破界上线#快闪体验馆空降上海淮海百盛广场。于时空中穿梭,在现实间重组,PUMA携RIDER以及RS-X鞋款以及全新服饰系列重磅来袭。探索出格,在虚实之间#破界上线#。

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PUMA

刷新未知,破界开启

此次PUMA#破界上线#快闪体验馆从RIDER以及RS-X鞋款中汲取灵感,用一场穿梭之旅,让潮人们置身虚拟与现实的边界。体验馆外墙电子屏幕的频闪,仿佛一股“神秘力量”,模糊虚实间的屏障。进入体验馆内,访客们的影像即刻被电子拍照装置捕捉,出现在林立参差的屏幕中,与本季RS-X系列叠交在一起,一时分不清现实和镜头下的自己;而将过去与未来精粹提炼融合的RIDER系列,则用巨型游戏装置展现运动街头感的虚拟现实风格,开启属于PUMA#破界上线#科幻大片体验之旅。

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PUMA
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PUMA

PUMA本季科幻大片由穿透虚实的狂想展现潮流破界态度——“开启我,上传我,感受我”。访客们打开异世界大门,潜入虚拟机房,一件神秘的单品悬浮于内:PUMA全新话题单品FUTURE RIDER鞋款惊喜重唤大家对该鞋款超高回弹力和减震效果的无限遐想,成功“开启我”;PUMA代言人李现和杨洋以破界讲述者身份出现在虚拟时空,等待与你合影,一起“上传我”;继续探索平行世界,打破现实高能冒险,扫描自己的面部信息,即可跨上光速摩托开启一场跨越虚实的线上狂飙,“变脸”跨入#破界上线#科幻大片里“感受我”,生成由你参演的PUMA广告!

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PUMA
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PUMA
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超前配置,惊喜来袭

除了惊心动魄的破界之旅,消费者还可前往位于IAPM环贸广场的全新PUMA旗舰店赢取更多潮流上线装备。无论是分享你“参演”的广告大片,还是现场购买#破界上线#系列产品都有惊喜礼品等待兑换——包括李现和杨洋演绎的广告海报和明信片,神秘盲盒,还有极限量的#破界上线#夜光礼盒搭配键鼠套装;消费者还可通过会员积分兑换或购买#破界上线#系列鞋款,参与店内的球鞋吊牌定制服务,为自己打造个性无二的球鞋搭配。

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