Shanghai Jan 10th 2020 — Yanie Yanson Durocher （杨森）, Strategic Director and co-founder the of POMPOM Creative Agency, focusing on fashion and lifestyle brands in Shanghai, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies.
Yanie Yanson was vetted and selected by a review committee based on the depth and diversity of her experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.
“我们诚挚地欢迎Yanie Yanson Durocher女士的加入，”旗下包括福布斯机构理事会的理事会集团创始人Scott Gerber说，“福布斯理事会的使命是汇集来自各个行业的成熟领导者，共同构建由社会资本驱动的网络体系，助力成员向专业化纵深发展，并对商业世界产生更广阔的影响。
“We are honored to welcome Ms. Yanie Yanson Durocher into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Agency Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”
As an accepted member of the Council, Yanie has access to a variety of exclusive opportunities designed to help her reach peak professional influence. She will connect and collaborate with other respected local leaders in a private forum. Yanie will also be invited to work with a professional editorial team to share her expert insights in original business articles on Forbes.com, and to contribute to published Q&A panels alongside other experts.
Finally, Yanie will benefit from exclusive access to vetted business service partners, membership-branded marketing collateral, and the high-touch support of the Forbes Councils member concierge team.
“很荣幸加入福布斯理事会，我认为成为会员的价值在于接触商业领域中的国际人才和思想，站在国际视野下实现互助成长。POMPOM的加入将会创造一个新的里程碑，进一步巩固我们在时尚和生活方式行业的领导地位。” POMPOM Creative创始人Yanie Durocher说。
‘ I’m really thankful of entering the FORBES council, I believe the value of being in this community is to reach out to diverse international talents and minds within the business and help each other growth from an international standpoint. POMPOM’s participation in Forbes council will create a new milestone further cementing our leadership role in the fashion and lifestyle industry.’ Yanie Durocher, founder of POMPOM Creative.
ABOUT YANIE YANSON
With global experience in the Fashion industry, NYC, Milan, Paris, Montreal, and Shanghai, Yanie（杨森） has strategically lead international retailers to amplify their image in the Chinese Market. Considered a "Global Fashion Insider" by key fashion media, Yanie is a fashion influencer and co-founder of POMPOM.
She can often be found on the front rows of International Fashion Weeks and showcased on media such as I-D, Marie Claire, Swiss Airlines front cover, Elle, WGSN, La Repubblica and more. Yanie is also part of the Forbes Agency Member council since 2020 and was fashion contributor for Modern Lady-Instyle (优家画报), Jing Daily, Sohu（搜狐), I-D Mag and more.
POMPOM is an inclusive lead creative agency based in Shanghai constantly challenging the status quo between Public Relations, Branding, Social Media, and Content Creation for fashion and lifestyle brands. We believe that some of the old rules simply don’t work anymore.
ABOUT FORBES COUNCILS
Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.