The Girl and the Tulip by Henri Matisse (France) in 1910
In the early morning, they keep wandering at the margin of the city with a dream in heart
as transparently as the air,
and also as indispensably as the air.
God knows why she likes garden tulips.
She is mystic and elegant.
She is noble and beautiful.
There has not yet been a reason for the combination between the girl and the tulip.
The moment we see this painting by Matisse,
we are determined to
show the beauty of the tulip through its combination with the girl in this season
so that every girl wearing the series can be unique and confident.
女孩与郁金香系列是 IRINA IRENE 建立起来后第一个非常迫切想要向大家表达品牌正在成长绽放的一个系列
在品牌的成长在中发生了很多美好的事情 譬如遇到了很多慢慢开始接纳“她”的人 又譬如“她”有了大家的支持正常慢慢成长
“The Girl and the Tulip” series has been the first series through which IRINA IRENE attempts to show its consumers that the brand is growing vigorously after its establishment.
Many beautiful stories have happened in the development process of this brand, such as an increasing number of consumers accepting this brand, and the growth of this brand with loyal consumers’ support.
“She” relies on the maturing of every dream,
and the uniqueness of every girl.
We extract multiple patterns of the tulip and present these elements in the form of illustration.
The jacquard is adopted as a way of expression.
When the jacquard is presented on fabrics,
we achieve surprising effects.
The fabric is invigorated and obtains the aroma.
She is blossoming on the fabric like a lifelike tulip
that is so vivid and charming.
[Color match] We still adopt black and white as the main tunes of our brand.
The interspersing color of this season is the dawn blue. This color is chosen for we believe that this color has the mystic atmosphere that we want to deliver. She looks like a light fog in the morning. What is waiting for us today? We don’t have an answer. What we can do is to start a new day hopefully.
We present tulip patterns in the form of the jacquard on the black and white fabrics, because tulips have the following connotations:
The white tulips are a symbol of simple love.
The black tulips are a symbol of the mystic and noble leadership and honor.
We are advocating a new slogan for girls, that is, to stay cool and sweet.
Dream and independence are both indispensable.
[Design] The design of this season has inherits the soul of the brand’s advocacy of “staying sweet and cool”. Flounce, collage, embroidery and other techniques are added to our fashion design to provide a clearer expression of being girly. In contrast to the exaggerating silhouette of the season last year, our clothing for this season is suitable to all girls.