Califia Farms Unveils New Line of Dairy-Free, Probiotic-Powered Yogurt Drinks
Batch-fermented using the proprietary Califia Culture Blend, new Yogurt Drinks now give consumers a delicious plant-based option available in a variety of lower sugar flavors sourced from real fruit; and grow Califia Farms’ footprint into a new category
LOS ANGELES, Feb. 21, 2018 – Califia FarmsÒ, known for its best-selling Almondmilks in distinctive, curvy bottles, today announces the launch of a breakthrough line of dairy-free Yogurt Drinks made with the Califia Culture Blend. This distinct trio of 10 billion live, active probiotic CFUs is powered by BB-12, the most documented bifidobacteria in the world and well known for its efficacy in digestive and immune health. Califia Farms is the first to batch ferment the BB-12 strain in a non-dairy yogurt. The cultures grow as part of the almond and coconut base, delivering probiotics as part of the whole food, versus being fortified and added at the end of fermentation.
Available in both multi-serve and single-serve, the Yogurt Drinks are available in four dairy-free varieties – Strawberry, Super Berry, Mango and Unsweetened Plain – which are all delicious, creamy, lower in sugar and flavored from real fruit. Through the launch of their Yogurt Drinks, Califia Farms is set to disrupt a new category and build upon the skyrocketing success that the brand has achieved with nut milks and coffee.
“Increasingly, consumers are realizing the importance of probiotics because of their enormous digestive and immune health benefits,” says Greg Steltenpohl, CEO, Califia Farms. “And until now, there hasn’t been a non-dairy yogurt that delivers the delicious taste and creamy texture people want. At Califia, we’ve set the gold standard for nut milks and creamers, and were able to create an almond and coconut based Yogurt Drink that delivers 10 billion live, active probiotics that are truly great tasting.”
Califia Farms首席执行官Greg Steltenpohl表示：“益生菌在消化和免疫方面有巨大功效，现在越来越多的消费者也意识到了益生菌的重要性。此前还有没有出现过一款符合大众理想口味需求和爽滑质感的无乳酸奶。Califia Farms树立了坚果奶和奶精领域的行业标杆，此次又成功研发出了以杏仁和椰奶为培养基，富含100亿个活性益生菌的可口酸奶。“
Since the brand entered store shelves, Califia Farms has disrupted and grown the nut-milk market with their high-quality, dairy-free milks. In 2016, Califia Farms accounted for 75% of the nut-milk category growth in the natural channel. The company aims to continue this success through the launch of their Yogurt Drinks, which also mark Califia Farms’ expansion into an all-new category.
自品牌上市以来，Califia Farms的优质无乳奶制品成功打乱并扩大了坚果奶市场。据统计，2016年，Califia Farms占乳品类增长额的75％。公司希望新型酸奶饮料再创辉煌，成功向全新领域扩张。
“I’m thrilled about this delicious, better nutrition option,” says Ashley Koff, RD, CEO, The Better Nutrition Program. “Until now, consumers faced compromises in their yogurt and probiotic choices. The unique combination of this clinically-proven probiotic, cultured into a delicious dairy-free yogurt, delivers what I want people to choose more often.”
优佳营养项目（Better Better Programme）首席执行官Ashley Koff表示：“我很高兴又多了一款美味营养的酸奶上市。迄今为止，消费者总是面临着是选择酸奶还是益生菌的困惑。我们的独特产品将无乳酸奶和益生菌结合相结合， 它的营养成分已经经过临床验证，适合人们经常饮用。”
Launching Spring 2018, Califia Farms’ Yogurt Drinks come in a variety of delicious flavors, sourced from real fruit, and are packaged in the same beloved, curvy bottle. The flavors include:
- Califia Farms Strawberry Yogurt Drink – available in 8 oz. and 25.4 oz.
- Califia Farms Super Berry Yogurt Drink – available in 8 oz. and 25.4 oz.
- Califia Farms Mango Yogurt Drink – available in 8 oz. and 25.4 oz.
- Califia Farms Unsweetened Plain Yogurt Drink – available in 25.4 oz.
- Califia Farms草莓酸奶 - 8盎司杯和25.4盎司杯。
- Califia Farms蓝莓酸奶 - 8盎司杯 和25.4盎司杯。
- Califia Farms芒果酸奶 - 8盎司杯 和25.4盎司杯。
- Califia Farms原味酸奶 - 25.4盎司杯。
The Yogurt Drinks are an easy dairy-free swap for an existing meal or snack, and can be consumed by themselves, mixed with granola, added to a smoothie, and more. Ideal for adults and kids alike, these probiotic dairy-free Yogurt Drinks can promote a healthy digestive system which can lead to a strong immune system. The suggested retail price is $2.69 for the single-serve 8 oz. bottle and $5.49 for the multi-serve 25.4 oz. bottle. The yogurts are non-GMO, dairy-free gluten free, vegan, kosher and free of carrageenan.
About Califia Farms (pronounced “Cal-ih-FEE-ah” like California)
Inspired by Queen Califia, the mythical namesake of the state of California, Los Angeles-based Califia Farms was founded in 2010 and has become of the fastest-growing natural beverage companies in the U.S. Renowned for having the best-tasting plant-based beverages on the market artfully packaged in a disruptive curvy bottle, Califia has become the number one refrigerated nut milk and refrigerated RTD coffee brand in the Natural and Specialty channels by creating innovative, healthy and great-tasting premium beverages that make it easy for consumers to go ‘plant-powered’ and live dairy-free, without compromise. Califia is on a mission to discover and share ‘what plants can do’ to help achieve whole body health and to encourage wider adoption of plant-based foods and beverages for the good of our planet.
成立于2010年的Califia Farms名字取自神话中的加州女王( Califia )，公司总部位于洛杉矶，是美国发展最快的天然饮料公司之一。Califia Farms以美味的植物性饮料和颠覆性的曲线瓶身设计而闻名。公司通过创造创新、健康、美味的优质饮料，让消费者轻松体验“植物性”和无乳生活。Califia Farms是天然和专业渠道中的冷酿坚果奶和即饮冷酿咖啡的头号品牌。公司旨在发现和分享“植物的作用”，鼓励食用植物性食品和饮料，以帮助保持身体健康，同时维护地球环境。